U.S. Bottled Water Market

U.S. Bottled Water Market is Expected to be Flourished by Growing Consumer Preference for Purified Drinking Water


The U.S. bottled water market includes various types of packaged drinking water such as spring water, purified water, mineral water, artesian well water, and Sparkling water. Bottled water is widely consumed in households due to the rising awareness about water quality and easy availability of purified drinking water. Bottled water is considered a safer drinking option compared to tap water by many consumers in the United States. Advancements in purification technologies have enabled producers to offer different flavors and nutritional additions in bottled water. Increased focus on health and wellness has further boosted the demand for bottled water.

The U.S. Bottled Water Market Size is estimated to be valued at US$ 30029.56 Mn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

Growing consumer preference for purified drinking water is expected to drive the growth of the U.S. bottled water market over the forecast period. Various campaigns promoting the health and hygiene benefits of bottled water have raised awareness about its purity compared to tap water. This has encouraged consumers to opt for bottled water even for daily usage. Another key factor boosting the market growth is the increasing consumption of bottled water outside the home, especially among working professionals and millennials. Easier portability and availability of bottled water at affordable prices have made it a popular on-the-go hydration option. Rapid urbanization coupled with rising disposable incomes in developing states is further projected to present lucrative opportunities for bottled water producers in the U.S. market. However, environmental concerns related to plastic waste generated from water bottles may challenge the market expansion to some extent over the forecast period. producers are increasingly focusing on production of bottled water integrated with advanced filtration technology and in more eco-friendly packaging materials to address the sustainability issues.

Segment Analysis

The U.S. bottled water market can be segmented into four types – still water, sparkling water, and flavored bottled water. Still water dominates the market with around 60% market share as it is perceived as a healthier choice compared to carbonated drinks by consumers. The flavored bottled water segment is expected to witness the fastest growth during the forecast period owing to the increasing popularity of new flavors among millennials and generation Z.

PEST Analysis

Political: The bottled water industry is regulated by the Food and Drug Administration (FDA). Any changes in bottling, packaging or distribution related policies by the FDA can impact the market.
Economic: As the economy grow and disposable incomes rise, consumers are willing to pay premium for convenience products like bottled water. Recession may negatively impact the sales.
Social: Changing lifestyle and increasing health awareness is driving the demand for bottled water. It is considered a healthier choice compared to sugar-laden beverages especially among health conscious millennials and generation Z.
Technological: Advanced bottling techniques allow companies to provide innovative packaging sizes and formats. Technologies like UV purification systems are becoming common to ensure quality.

Key Takeaways

The U.S. bottled water market is expected to witness high growth during the forecast period. The still water segment dominates currently due to health perception but flavored bottled water is expected to witness fastest gains. The  U.S. Bottled Water Market is estimated to be valued at US$ 30029.56 Mn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031.

Regional analysis

California accounts for the largest share currently due to hot climate and health awareness. Texas and Florida are other major markets and are expected to drive above average growth owing to rising population and hot weather in these states.

Key players

Key players operating in the U.S. bottled water market are Nestle Waters, PepsiCo, The Coca-Cola Company, Danone, and Primo Water. Nestle Waters leads the market with its Poland Spring and Deer Park brands while PepsiCo’s Aquafina and Coca-Cola’s Dasani are other top brands. These companies are focusing on new flavors, innovative packaging and marketing campaigns to attract consumers.

1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it