Tissue paper is a lightweight paper or wet strength paper that is used as a mass product to line paper bags and packaging material. It is also used in healthcare facilities in the form of facial tissues, toilet paper, paper towels, napkins, and surgical products such as drapes and gowns. The global healthcare sector has witnessed significant growth in recent years due to rising aging population, increasing incidence of chronic diseases, and growing medical tourism. Consumers are increasingly aware about hygiene and sanitization measures. This has spurred the demand for tissue papers from hospitals, clinics, nursing homes, and other healthcare facilities. Moreover, tissue papers are a convenient way to maintain cleanliness and hygiene in residential and commercial buildings. The global Tissue Paper Market is estimated to be valued at US$ 84.37 Bn in 2023 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030.
Market key trends:
One of the key trends in the tissue paper market is the growing demand for organic and eco-friendly tissue papers. With rising awareness about environmental protection and sustainability, consumers are preferring tissue papers containing recycled content or made from sustainably managed forests. Major tissue paper manufacturers are focusing on developing organic products using biodegradable materials in response to this growing demand. For instance, Marcaine launched its organic toilet paper range made from sugarcane fiber. Another trend gaining traction is the increasing availability of premium and luxury toilet papers featuring high quality virgin pulp for superior softness. Manufacturers are coming up with innovative product designs, textures, scents and packaging to make premium toilet papers as an experiential purchase.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the tissue paper market has high capital requirements. However, the market is growing steadily creating opportunities for new players.
Bargaining power of buyers: The bargaining power of buyers is high given the availability of substitutes. Buyers can switch to substitute products easily influencing price sensitivity.
Bargaining power of suppliers: The bargaining power of raw material suppliers is moderate as the key raw materials like wood pulp are widely available from many suppliers.
Threat of new substitutes: The threat of new substitutes is high as products like kitchen towels, wet wipes are used as alternatives depending on the end-use.
Competitive rivalry: The competitive rivalry is high given the large number of global players operating in the tissue paper market. Key players differentiate products based on quality, designs, and marketing strategies to gain a competitive edge.
Key Takeaways
The Global Tissue Paper Market Growth is expected to witness high over the forecast period supported by rising demand from residential and commercial sectors.
Regional analysis: Asia Pacific is estimated to be the fastest-growing market for tissue paper during the forecast period supported by expanding middle-class population and growth in disposable incomes in countries like China and India. European countries especially Germany, U.K., and Italy also contribute significantly to the global demand.
Key players operating in the tissue paper market are AVK Holding A/S, KITZ Corporation, Watts Water Technologies, Inc., BÃ1⁄4rkert Fluid Control Systems, Tyco International Ltd., Emerson Electric Co, Schlumberger Limited, Shearwater GeoServices Holding AS, Flowserve Corporation, Rotork Plc, and Honeywell International Inc. Key players are investing in capacity expansions and new product launches to gain a larger market share in this competitive industry.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
