Tissue Products Market

The Tissue Products Market Is Trending Towards Sustainability By 2024


The tissue products market consists of bathroom tissue, kitchen tissue rolls, paper towels, facial tissue and napkins. These paper products are made from virgin or recycled fibers and are essential for daily hygiene and cleaning needs. Tissue papers are considered disposable and cost-effective alternatives to traditional cloth towels. They help save time and effort spent on laundry.

The Global Tissue Products Market is estimated to be valued at US$ 22.73 Bn  in 2024 and is expected to exhibit a CAGR of 14%  over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the tissue products market are Tracelink Inc., Adents International, Seidenader Maschinenbau Gmbh., Axway Software Sa, Siemens Ag, Mettler Toledo International Inc., Robert Bosch Gmbh, and Optel Group. The growing demand for hygienic and sustainable paper products from households as well as commercial sectors like hotels, restaurants and hospitals is fueling the tissue products market growth. Additionally, the rising global population coupled with increasing disposable income levels in developing countries is further driving the sales of tissue papers. Tissue product manufacturers are also expanding their production facilities globally to cater to the rising demand from international markets.

Market key trends

One of the key trends prevalent in the tissue products market is sustainability. Tissue makers are increasingly investing in sustainable practices like using recycled fibers, reducing plastic packaging and optimizing water consumption to lessen their environmental footprint. Some brands are rolling out circular product lines made of 100% recycled materials to appeal to eco-conscious consumers. They are also coming up with innovative plant-based fiber alternatives to virgin wood fibers to response to the call for deforestation-free options. Such trends are expected to further boost the growth of the global tissue products market during the forecast period.

Porter’s Analysis

Threat of new entrants: New companies can enter the Tissue Products Market Size easily as initial investment required is moderate but established players have economies of scale and brand loyalty advantage.

Bargaining power of buyers: Buyers have moderate to high bargaining power as tissue products have substitutes and buyers can opt for alternatives. They look for quality, service and competitive prices.

Bargaining power of suppliers: Suppliers have low to moderate bargaining power as raw materials required for tissue manufacturing are readily available and industry has many suppliers.

Threat of new substitutes: Threat from substitutes like disposable plates, napkins is moderate as tissue products have utility for cleaning and absorbance.

Competitive rivalry: Intense as industry has many global and regional players competing on price, quality, product innovation and branding.

Geographical Regions

North America accounts for over 30% of global tissue products market value due to high per capita consumption and living standards. Southeast Asia and China market is growing fastest due to improving economic conditions and rising disposable incomes.

The fastest growing regional market for tissue products is Southeast Asia with projected growth rate of over 17% during forecast period due to developing consumer markets in countries like Indonesia, Vietnam and Philippines. Rapid urbanization and growing middle class demographic is driving demand for tissue products in the region.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it