Global Phishing Simulator Market

The Global Phishing Simulator Market Is Propelled By Increased Adoption Of Cloud Services


Phishing simulator tools provide simulated phishing scenarios to assess awareness and compliance levels across an organization. These tools help identify negligent employees and allow organizations to take remedial training measures. They simulate realistic phishing attacks and measure how users respond. By gaining insights into how employees process emails and react to malicious content, organizations can reduce the risks of actual phishing attacks breaching network security.

The global Phishing Simulator Market is estimated to be valued at US$ 107.49 Bn  in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Increased adoption of cloud services has propelled the demand for phishing simulator tools. As organizations migrate more workloads and applications to public and private cloud platforms, the risks of phishing attacks also increase manifold. With work becoming remote and decentralised, it is challenging for security teams to monitor every user’s online activities. Phishing simulator solutions help bridge this gap by simulating real-world phishing scenarios in the cloud and analyzing how cloud users may inadvertently compromise security. Their insights enable strengthening of cloud-specific security awareness programs.

SWOT Analysis
Strength: The phishing simulator market has witnessed increased demand for simulation training and improving organization’s security posture. Having the tools to simulate real-world phishing attacks virtually eliminates risk to an organization.
Weakness: Traditional security awareness platforms lack contextual, personalized learning approaches making training less effective. Language barriers can also hinder global usage.
Opportunity: As phishing attacks become more sophisticated, there is growing need to advance simulations and better integrate them with security awareness programs. Integrating simulation platforms with security controls provides expanded opportunities.
Threats: Open-source and free phishing simulation tools pose pricing and capability threats. Strict data privacy regulations across regions increase compliance complexities.

Key Takeaways

Global Phishing Simulator Market Size is expected to witness high growth over the forecast period of 2024 to 2031. Continuous evolution of cyber threats and increased frequency of phishing attacks are driving increased investments in security awareness training. The global Phishing Simulator Market is estimated to be valued at US$ 107.49 Bn  in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2031.

Regional analysis:

North America captures the largest share of the phishing simulator market currently due to stringent compliance requirements and growing spending on cybersecurity solutions in the region. Asia Pacific is expected to grow at the fastest pace led by countries such as India and China expanding their digital transformation initiatives and experiences frequent phishing attacks.

Key players:

Key players operating in the phishing simulator market include Ironscales, Cofense (PhishMe), Infosec Institute, KnowBe4, PhishLabs, Wombat Security Technologies, Barracuda Networks, Mimecast, Proofpoint, CyberFish, DataEndure, FireEye, Smooth Phish, Votiro, XM Cyber, Lucidworks, Digital Defense, Getlabs, Avanan, and Greathorn. Major players are focusing on advancing simulation techniques through integration of artificial intelligence and machine learning capabilities. Partnerships with MSSPs and channel networks are expanding market reach.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it