The global Image Consulting Market is estimated to Propelled by escalating demand for personal branding services




Image consulting involves advising individuals and organizations on their visual appearance and non-verbal communication. Services offered include personal branding, wardrobe styling, makeup artistry, body language consulting, and etiquette coaching. The increasing importance of favorable personal branding in professional and social circles has boosted demand for image consulting services in recent years.

The global Image Consulting Market is estimated to be valued at US$ 3.92 Billion in 2023 and is expected to exhibit a CAGR of 7.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key drivers of growth in the image consulting market is the rising emphasis on personal branding across industries and professions. In the contemporary professional environment, networking and establishing a memorable personal brand have become important factors for career growth. Image consultants help individuals project the right image and personality through visual cues and communication style to make a positive first impression. Their services are increasingly sought-after to gain a competitive advantage in the job market as well as expand professional and social circles. It is estimated that over 90% of executives now recognize the value of personal branding done effectively.

SWOT Analysis

Strength: Image consulting helps businesses and individuals enhance their personal brand and image through professional services. This allows them to achieve career and business goals more effectively.

Weakness: Some individuals and companies may not see the need to hire image consultants or feel that the services are unnecessary expenditures. The effectiveness of image consulting also depends on the consultant’s expertise and reputation.

Opportunity: As more people and businesses realize the importance of appearance, branding and effective self-presentation, the demand for image consulting services will continue rising. New technologies can also help image consultants reach wider audiences.

Threats: Low-cost or do-it-yourself image makeover services available online threaten the traditional model of consulting. Economic downturns may cause companies and individuals to cut costs in areas deemed non-essential like image consulting.

Key Takeaways

The global image consulting market is expected to witness high growth over the forecast period of 2023 to 2030. The global Image Consulting Market is estimated to be valued at US$ 3.92 Billion in 2023 and is expected to exhibit a CAGR of 7.0% over the forecast period 2023 to 2030.

North America currently dominates the global market owing to cultural emphasis on personal branding and self-marketing in countries like the US and Canada. Europe follows in terms of market share due to rising awareness about image consulting among corporates and individuals across the UK, Germany, France and other major economies. Asia Pacific is projected to experience the fastest growth supported by growing middle-class population and their increasing spending on professional self-improvement services in China, India, Japan and other Asian countries.

Key players operating in the image consulting market are Image Consulting Business Institute (ICBI), Reach Personal Branding, Fashion Feng Shui International, The London Image Institute, Conselle Institute of Image Management, Sterling Style Academy, The Image Studios, Academy of Image Mastery, International Image Institute, Executive Image Consulting, Image Innovators, Image Redefined, Image Consulting and Soft Skills Training Institute (ICBI), Certified Image Stylist Group, Fashion Institute of Image Consulting.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it