The growing prevalence of gastrointestinal disorders such as constipation, indigestion, acidity, bloating and irritable bowel syndrome has led to increasing awareness about maintaining good digestive health. The digestive health products market offers a wide range of probiotic and prebiotic supplements, fiber-based laxatives and enzyme supplements that help boost gastrointestinal functions and immunity. These products aid in improving digestion, facilitate regular bowel movements and alleviate discomfort caused by minor digestive issues.
The global Digestive Health Products Market is estimated to be valued at US$ 56.2 billion in 2023 and is expected to exhibit a CAGR of 6.3% over the forecast period 2023-2027, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing awareness about gastrointestinal health issues has propelled the demand for digestive health products around the world. Probiotic supplements have gained widespread acceptance as they help maintain a healthy balance of gut microbes. Fermented food products enriched with probiotics are increasingly being consumed to improve digestive functions. Advancements in microbiome research have enhanced understanding about symbiotic relationship between gut microbes and human health. This has further augmented interest in probiotic supplements and fiber-rich prebiotic foods to support growth of beneficial gut bacteria. Manufacturers are launching diverse product ranges of probiotic strains and combinations to address specific digestive issues.
SWOT Analysis
- Strength: Digestive health products such as probiotics, prebiotics, and enzymes help support gut health and digestion. Regular consumption can improve digestive issues.
- Weakness: Extensive research is still needed on the long term benefits and health effects of specific digestive health ingredients. The market also experiences strong competition.
- Opportunity: Growing health awareness and focus on preventive healthcare is driving demand for digestive health products. The aging population also presents an opportunity due to higher prevalence of digestive disorders in older adults.
- Threats: Strict regulatory framework and marketing claims influence new product launches and growth. Changing consumer preferences towards different health regimens can impact sales.
Key Takeaways
The global digestive health products market is expected to witness high growth. The global Digestive Health Products Market is estimated to be valued at US$ 56.2 billion in 2023 and is expected to exhibit a CAGR of 6.3% over the forecast period 2023-2027.
Regional analysis comprises regional analysis comprises North America currently dominates the global market and is expected to continue its dominance over the forecast period. This can be attributed to growing health consciousness among consumers and increasing digestive disorders.
Key players analysis comprises Key players operating in the digestive health products are Nestle SA, Arla Foods Inc., Yakult Honsha Co. Ltd., Danone SA, Danisco A/S, BioGaia AB and more. They are focusing on new product launches, expansions and mergers to gain higher market share.
