Tempera paint, also known as poster paint, is a fast-drying paint consisting of Pigment mixed with an inert white pigment binder such as gum arabic or gelatin. It is widely used in schools and educational institutions for art and craft purposes due to its easy availability, non-toxic nature, and quick drying time. It is available in various vibrant colors and shades that make it suitable for painting, drawing, printing, and calligraphy purposes. Some common uses of tempera paint include making greeting cards, posters, painting pictures, masks, and pottery in schools.
The Global Tempera Paint Market Size is estimated to be valued at US$ 4.74 Bn in 2024 and is expected to exhibit a CAGR of 3.1% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Tempera Paint Market is Expected to be Flourished by Increasing Adoption in Educational Institutions
One of the major drivers fueling the growth of the Tempera Paint market is the increasing adoption of tempera paint in educational institutions across the globe. Tempera paint is widely used in schools and colleges for art and craft activities and classes due to its affordable price point, non-toxic nature, vibrant colors, and fast-drying properties. According to estimates, over 350 million students are enrolled in primary and secondary schools worldwide. The growth in global student population is expected to drive the demand for tempera paints from the education sector during the forecast period. Moreover, rising awareness about the benefits of art-based learning and increased emphasis on inclusiveness and creativity in school curriculums are also expected to propel the adoption of tempera paints in the coming years.
Segment Analysis
The tempera paint market is dominated by the artist grade sub-segment which holds around 60% share of the overall market. This is because tempera paints are the most preferred choice for fine artists due to its long shelf life, vibrant color and easy blending properties. Tempera paints dry fast which makes them ideal for quick sketches and helps artists experiment with different styles effortlessly.
PEST Analysis
Political: There are no significant political risks impacting the tempera paint market.
Economic: Rise in disposable income and growing interest in arts and crafts are driving the economic growth of the tempera paint market.
Social: Increasing popularity of painting as a hobby and enrichment activity among students and homemakers is fueling the social demand for tempera paints.
Technological: Manufacturers are focusing on developing tempera paints with advanced properties like lightfastness, lack of toxic fumes and water resistance to align with technological advancements.
Key Takeaways
The global tempera paint market is expected to witness high growth. The global Tempera Paint Market is estimated to be valued at US$ 4.74 Bn in 2024 and is expected to exhibit a CAGR of 3.1% over the forecast period 2024 to 2031.
The North American region currently dominates the market owing to a strong base of professional and hobbyist artists. Regionally, the Asia Pacific market is projected to witness the fastest growth on account of rising art education and increasing number of art festivals and exhibitions in the region.
Key players operating in the tempera paint market are BASF SE and British Petroleum Plc. BASF SE is a leading chemical company specializing in tempera paints with its ‘Liquitex’ brand catering to both amateur and professional artists. British Petroleum Plc operates in this space through its subsidiary ‘Windsor & Newton’ offering high quality, lightfast tempera paint tubes and bottles.
*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
