The global Sourdough Market is estimated to be valued at US$ 3.5 Bn in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Sourdough is a type of bread leavened by a naturally occurring bacterial culture and yeasts. Sourdough bread has many advantages compared to regular bread such as increased shelf life, improved digestibility and flavor. The growing demand for healthy food products is a major factor driving growth of the sourdough market.
Market key trends:
The increase in demand for organic and natural food products is a key trend in the sourdough market. Customers are increasingly opting for natural and organic bakery products with no artificial preservatives or additives. This is due to rising health consciousness and awareness about the dangers of consuming synthetic preservatives. Moreover, sourdough bread is easier to digest compared to regular bread as the fermentation process makes bread grains and proteins more bioavailable. Hence sourdough is considered a healthier alternative, which is fueling its rising demand across the globe.
Market key trends:
The sourdough market has been witnessing significant growth owing to the rising popularity of health-conscious diets among consumers. Sourdough breads are gaining popularity as they are easy to digest and contain more nutrients compared to traditional breads. Additionally, the sourdough fermentation process increases the level of certain vitamins and proteins in bread. The demand for artisanal and specialty breads made using traditional fermentation methods is also driving the sourdough market.
SWOT Analysis
Strengths: High nutrient content, easy to digest, growing popularity of artisanal and specialty breads.
Weaknesses: Require longer preparation time compared to traditional breads, limited shelf life.
Opportunities: Expand to untapped regional markets, Product innovation to suit changing consumer preferences
Threats: Strong competition from other bread types, vulnerability to price volatility of raw materials
Key Takeaways
The global Sourdough Market Share is expected to witness high growth, exhibiting CAGR of 9.0% over the forecast period, due to increasing health consciousness among consumers. The market size for 2023 is US$ 3.5 Bn.
Regional analysis: North America represents the largest regional market for sourdough due to rising demand for artisanal breads. Europe is also a major sourdough consuming region with several local bakeries producing sourdough breads using traditional methods. Asia Pacific is expected to witness fastest growth over the coming years led by countries like Australia, China and Japan.
Key players: Key players operating in the sourdough market are Puratos Group, IREKS Group, Lallemand Inc., Lesaffre International Corporation, Philibert Savours SAS. Puratos Group and IREKS Group dominates the global sourdough market, while local players have a strong presence in regional markets. Companies are focusing on new product launches catering to changing consumer tastes.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it