SMS firewalls serve as a critical component for enterprises seeking to protect themselves from SMS and multimedia messaging service (MMS) threats. SMS firewall solutions help analyze and filter messages to detect spam, identify bot-generated traffic, and block phishing and malware links. These solutions leveragemachine learning and artificial intelligence to gain insights from message content and patterns. SMS firewalls integrate with communication platform-as-a-service solutions to offer enterprises a comprehensive toolset for managing internal and external communication via text.
The global SMS firewall market is estimated to be valued at US$ 1,350.4 million in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The growing integration of SMS firewalls with communication platform-as-a-service solutions is expected to drive the market growth over the forecast period. Communication platforms manage all internal and external communication threads and allow enterprises to customize messaging experiences. SMS firewalls, when integrated with such platforms, enable businesses to apply uniform security policies across messaging channels and gain real-time visibility into messaging traffic. Additionally, the increasing instances of SMS phishing attacks during the COVID-19 pandemic have underscored the need for robust SMS security tools. SMS firewall solutions can analyze messages for suspicious URLs and block malicious links in real-time, thereby helping enterprises safeguard their networks and end-users from evolving cyber threats.
Segment Analysis
The SMS firewall market is segmented into SMS messaging, A2P messaging and P2A messaging. A2P messaging accounts for a major share and is expected to continue its dominance over the forecast period. A2P messaging involves application-to-person communication and companies use it for use cases like OTPs, notifications, alerts etc. This segment sees high volume of traffic and thus vulnerability to SMS spam. SMS firewall solutions help companies block spam and ensure delivery of legitimate messages only.
PEST Analysis
Political: Countries are implementing regulations around SMS usage to curb spam and protect user privacy. This is driving demand for SMS firewall solutions.
Economic: Growing digitalization and mobile usage is propelling businesses to adopt mobile communication channels for engaging with customers. This substantial mobile traffic needs to be secured and SMS firewall provides this.
Social: Users have low tolerance for spam. Businesses need to ensure legitimate communication only to retain customer trust and satisfaction. SMS firewall helps fulfill this need.
Technological: Advancements like artificial intelligence and machine learning are helping SMS firewall providers offer robust features like customized blocking, heuristic filtering etc and strengthen message security.
Key Takeaways
The Global SMS Firewall Market Size is expected to witness high growth over the forecast period aided by increasing mobile transaction volumes and stringent privacy regulations. The global SMS firewall market is estimated to be valued at US$ 1,350.4 million in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030.
Regional analysis
The North American region holds the major share of the global SMS firewall market currently. This is attributed to factors like high mobile penetration, presence of innovative technology providers, and stringent privacy laws like Canada’s Anti-Spam Legislation (CASL). The Asia Pacific region is projected to witness the fastest growth during the forecast period. This can be accredited to the rapidly growing mobile subscriber base, increasing investment in m-commerce platforms, and rising digital transactions in densely populated countries of India and China.
Key players
Key players operating in the SMS firewall market are BICS, Tata Communications, SAP SE, Tango Telecom, AMD Telecom, Anthropic, Mobileum, Route Mobile, HAUD, NetNumber, Openmind Networks, Cellusys, Syniverse, Cloudmark, Global Wavenet, Defne Telecommunication, and Omobio. These players are focusing on partnerships, product upgradations, and geographical expansions to strengthen their position in the market.
