The scalp care market comprises various products ranging from shampoos, conditioners, serums, and oils to scalp scrubbers and toners that help maintain healthy scalp and hair. Regular usage of scalp care products nourishes the scalp, removes dead skin, treats dandruff and prevents hair fall. Rising consumer interest in personal grooming and appearance has fueled the demand for specialized scalp care products.
The global scalp care market is estimated to be valued at US$ 12.84 Bn in 2023 and is expected to exhibit a CAGR of 8.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Growing Consumer Awareness: Increased consumer awareness about scalp health through online content and advertisements has driven the growth of the scalp care market. Social media influencers are promoting the benefits of keeping the scalp clean and hydrated like reducing hair fall, dandruff control and shiny hair. This has motivated consumers to adopt scalp care regimens and routines.
Scalp Health Opportunities: As mentioned in the heading, growing emphasis on scalp health presents numerous opportunities for market players to launch specialized products targeting various scalp concerns like dryness, flakiness, itching etc. Innovative formulations infused with natural ingredients are gaining traction.
Segment Analysis
The global scalp care market size is segmented into product type and distribution channel. Based on product type, the scalp care market is segmented into shampoo, hair oil & serums, and scalp detoxification masks. The shampoo segment dominates the market and accounts for over 30% share of the global market. Shampoo is the most common and basic hair care product used for cleaning and nourishing the scalp.
PEST Analysis
Political: The regulations and guidelines imposed by governments and regulatory bodies regarding the ingredients used in hair and scalp care products impact the market. For example, the ban on certain chemicals such as sulfates and parabens.
Economic: The rising disposable incomes and growing middle-class population globally is driving the demand for premium hair and scalp care products. Higher spend on personal care is fueling market growth.
Social: Increasing consumer awareness about hair and scalp health issues have made them more conscious about their scalp care routines. Social media marketing influences popular scalp care trends.
Technological: Advancements in formulations allow products to penetrate deeper into hair follicles and nourish scalp effectively. Technologies focused on hair regrowth and anti-dandruff properties are gaining popularity.
Key Takeaways
The global scalp care market is expected to witness high growth over the forecast period of 2023 to 2030, supported by rising awareness about scalp health. The global scalp care market is estimated to be valued at US$ 12.84 Bn in 2023 and is expected to exhibit a CAGR of 8.7% over the forecast period 2023 to 2030.
Regional analysis:
North America dominates the global scalp care market accounting for over 30% share, led by the US. Growing consumer preference for natural and organic hair care products boosts demand. Asia Pacific is emerging as the fastest growing regional market led by India, China, and Japan. Rising middle class population increasingly spends on premium hair care and treatments in the region.
Key players:
Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated. These players focus on expanding their product portfolio through strategic acquisitions and new product launches.