Scalp care products are widely used to maintain hair and scalp health. These products include shampoos, conditioners, serum, and oils which aims to cleanse the scalp, eliminate dandruff, moisturize dry flakes, promote hair growth and nourish damaged hair. Rising awareness amongst consumers about the importance of scalp care is driving the demand for these products. Moreover, busy lifestyles and changing climatic conditions have led to increasing cases of dry, itchy scalps and hair fall which is further fuelling the product demand.
The global Scalp Care Market is estimated to be valued at US$ 12.84 Bn in 2023 and is expected to exhibit a CAGR of 8.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Increasing awareness on Global Scalp Care Market Size has gained significant traction in recent years. Customers are well informed about scalp care routine and ingredients that helps maintain healthy scalp and hair. They prefer products that are formulated with natural and herbal components as they are mild on scalp with minimal side effects. Rising inclination towards organic and natural based scalp care products is prompting manufacturers to introduce new product lines addressing this demand. This is expected to open new opportunities for natural scalp care product brands thereby fuelling the market growth over the forecast period.
SWOT Analysis
Strength: Scalp care products are gaining wide popularity owing to rising hair and scalp related issues which are boosting the growth.
Weakness: Availability of duplicate products and low brand awareness in some emerging regions are hindering the market growth.
Opportunity: Launch of innovative herbal and natural ingredients based products catering to specific hair and scalp issues present substantial growth opportunities.
Threats: stringent regulations for product approval and shifting consumer preferences towards DIY hair masks present challenges.
Key Takeaways
The global scalp care market is expected to witness high growth over the forecast period. The global Scalp Care Market is estimated to be valued at US$ 12.84 Bn in 2023 and is expected to exhibit a CAGR of 8.7% over the forecast period 2023 to 2030.
North America is currently the dominant region owing to rising consumer awareness regarding hair and scalp care. Europe also captures significant share due to growing importance given to personal care and grooming.
Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated. The market players are focusing on new product launches and collaborations to cater to expanding consumer needs and strengthen their market position.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it