Rising Consumption of Barley-based Products Propels Growth of the Latin America Barley Market


The Latin American barley market has witnessed substantial growth over the past few years on account of growing beer production and consumption in the region. Barley is majorly used for the production of beer as it is the main ingredient used in the brewing process. Latin America has emerged as one of the leading regions for beer production globally with countries such as Brazil, Mexico and Argentina being the major producers. The market has been driven by rising disposable incomes, changing lifestyles and socializing trends among consumers in Latin American countries. Barley provides dietary fiber and nutrients that are beneficial for health. It also finds applications in animal feed owing to its high protein and energy content.

The Global Latin America Barley Market is estimated to be valued at US$ 3.44 Bn in 2024 and is expected to exhibit a CAGR of 3.5% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the Latin American barley market are Grain crop Limited, Malteurop Group, Soufflet Group, Crisp Malting Group, Global Malt Gmbh & Co. Kg, Ireks Gmbh, Muntons Plc, Maltexco S.A., Grain Millers, Inc, EverGrain, Malt Products Corporation, and Briess Malt & Ingredients Co. The growing demand for specialty beer and craft beer provides numerous opportunities for barley producers and importers in the region. Technological advancements have enabled development of new barley varieties with higher yield per acre and enhanced nutritional profile.

Market Drivers

One of the major drivers for the Latin American barley market is the rising demand for beer especially from countries like Brazil, Mexico and Argentina owing to changing lifestyles and increasing socializing trends. Growing consumption of whisky, rum and other alcoholic beverages made from barley is also fueling the market growth. Increasing brewery and malting plant establishments to cater to the export markets present lucrative growth opportunities. Barley demand is further augmented by its usage in animal feed applications due to high protein content.

Current challenges in the Latin America Barley Market

With the increasing population in Latin America, there is a rising demand for food and beverages. However, barley production faces various challenges to meet this growing demand. Changes in weather patterns due to climate change have reduced barley yields in some regions. High production costs also impact small farmers in the market. Developing Disease resistant varieties and using sustainable farming practices can help address the yield issue. collaborations between industry players and governments can help small farmers lower costs through financing schemes and market linkages. Addressing these challenges will be critical for the growth of the Latin America Barley Market.

SWOT Analysis

  • Strength: Established barley cultivation in countries like Argentina and Brazil ensures stable supply.
  • Weakness: Dependency on climate and susceptibility of barley to disease and pests.
  • Opportunity: Growth in beer consumption in the region presents new demand avenues.
  • Threats: stringent environmental regulations can increase compliance cost for farmers.

The Latin America Barley Market is currently concentrated in Argentina, Brazil and Chile in terms of value. Argentina is one of the largest barley producers in the world. Favorable agricultural conditions and a developed malting industry have made Argentina an important market. Brazil is another major barley cultivator and is poised to experience rapid growth. The market in Brazil is expected to grow at a higher CAGR during the forecast period owing to the expansion of beer production facilities by major players.

Paraguay is emerging as the fastest growing geographical region for the Latin America Barley Market. Supported by favorable government policies for agriculture, barley acreage in Paraguay has increased sharply. Investments in malting infrastructure are further encouraging barley cultivation. Being a landlocked country, Paraguay also relies on barley imports from Argentina which benefits trade. This positions Paraguay to capture rising demand from beer makers setting up new facilities.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it