Rheology Modifiers Market

Rheology Modifiers Market Size to Witness High Growth Owing to Rising Demand from Construction Industry


The rheology modifiers market has been witnessing significant growth in recent times, driven by the increasing demand from various end use industries such as paints & coatings, personal care products, adhesives & sealants, construction chemicals, pharmaceuticals and others. Rheology modifiers help in controlling the flow behavior and modifying the rheological characteristics of various products. They are used to control the viscosity and enhance the stability, durability and smoothness of various industrial formulations.

The Global rheology modifiers market is estimated to be valued at US$ 12.08 Bn in 2024 and is expected to exhibit a CAGR of 3.5% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the rheology modifiers market are BASF SE, The Dow Chemical Company, Lubrizol Corporation, Clariant, Arkema, Croda International Plc., Ashland, Akzo Nobel N.V., Elementis Plc., BYK Additives & Instruments, Harmony Additives Private Limited, and Imperial Industrial Minerals Company.

The Rheology Modifiers Market Size is expected to witness lucrative growth opportunities on account of rising demand from the paints & coatings industry. Growth in infrastructure and construction activities worldwide is also anticipated to augment the product demand. Furthermore, the increasing adoption of bio-based and environment-friendly rheology modifiers due to stringent regulations is expected to open new avenues for market players over the coming years.

Technological advancements including development of customized product formulations catering to specific end use requirements and introduction of nano-particle based rheology modifiers are expected to further propel the market growth during the forecast period.

Market drivers

Rising construction activities worldwide, especially in emerging economies such as China, India etc. is a key factor driving the demand for rheology modifiers. They are used as additives in construction chemicals, cementitious materials, coatings and other construction products to enhance strength, durability and workability. Additionally, growing infrastructure development projects coupled with rapid urbanization is expected to boost the product consumption in construction industry. Thus, growth of the construction industry acts as a major market driver for rheology modifiers.

Current challenges in Rheology Modifiers Market:

The major challenges in rheology modifiers market are strict regulations regarding the use of chemicals and volatility in raw material prices. Regulations such as Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) in Europe limit the use of certain chemicals in end-use industries. This adversely impacts the demand for rheology modifiers. Moreover, crude oil is the key raw material for many rheology modifiers. Frequent fluctuations in crude oil prices lead to volatility in raw material costs, thus challenging price stability in the market.

SWOT Analysis

Strength: Wide applications in paints & coatings, personal care products, food & beverages and construction industries expand market growth opportunities.

Weakness: Stringent regulations regarding the use of chemicals act as a restraint. Volatility in raw material prices poses challenge.

Opportunity: Rising demand from emerging economies of Asia Pacific and Middle East & Africa will drive the market. Development of bio-based and eco-friendly rheology modifiers also presents new opportunities.

Threats: Availability of cheaper substitutes may restrict market penetration to some extent. Fluctuations in foreign currency exchange rates can impact overall costs.

The United States represents the largest market for rheology modifiers, both in terms of value and volume. This is attributed to the strong coatings, construction and oil & gas industries in the country. Asia Pacific excluding Japan is projected to be the fastest-growing regional market between 2024 and 2031, due to rapid industrialization and growth of end-use industries in China and India. Latin America and Middle East & Africa also offer lucrative prospects for market participants.

In terms of value and volume, China holds the major share of the Asia Pacific rheology modifiers market. This is due to wide use of modifiers in paints & coatings, construction chemicals and personal care industries in the country. India is anticipated to register the highest growth rate over the forecast period, driven by expanding construction, automotive and packaging industries.

1.  Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it