Pureed foods are blended foods that are smooth and thick without lumps, which makes them easy to chew and swallow for the elderly population or infants. These foods are texture-modified versions of regular foods that are adapted to work for individuals with chewing and swallowing difficulties.
The Pureed Food Market is estimated to be valued at US$ 1,224.9 Mn in 2024 and is expected to exhibit a CAGR of 5.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players: Key players operating in the pureed food market are Blossom Foods, Döhler Group, Elite Pureed Meals, Gourmet Puree, Ingredion Incorporated, Grünewald International, Fenix, AGRANA Beteiligungs-AG, Polproduct, Uren Food Group Limited, Kiril Mischeff, Prodalim, SVZ Industrial Fruit & Vegetable Ingredients, Healthy Berries LTD., Smoothe Foods, The Punjab Kitchen Ltd, SVZ, Little Spoon, Inc., Moms Meals, and Thick-It
Key players Blossom Foods, Döhler Group, and Elite Pureed Meals dominate the global pureed food market with their wide range of product offerings. These companies are focused on expanding their product lines and global presence.
Growing demand: Due to rapid aging of population globally, nutritional needs of geriatric population is increasing. Also rise in incidence of dysphagia is driving the demand for pureed and soft foods. This is expected to propel the growth of pureed food market during the forecast period.
Global expansion: Leading players in the Pureed Food Market Demand are focusing on expansion in developing regions of Asia Pacific and Latin America to tap the potential opportunities. Partnerships and acquisitions are also among the key strategies being adopted by players for global footprint.
Market key trends
One major trend gaining traction in the pureed food market is the increasing demand for plant-based and organic pureed foods. With rising health consciousness, consumers are preferring organic and plant-based options over conventional one. Key players have launched variety of organic fruit and vegetable purees to cater to this demand. Also, introduction of innovative packaging solutions like pouches is helping drive the sales of pureed foods globally. With attractive packaging and wider range of products, pureed food market is expected to grow significantly in the coming years.
Porter’s Analysis
Threat of new entrants: The pureed food market is low for new entrants due to high capital investment required for production and machinery installation.
Bargaining power of buyers: The bargaining power of buyers is high as there are many established brands providing pureed food products.
Bargaining power of suppliers: The bargaining power of suppliers is moderate due to availability of substitute raw materials.
Threat of new substitutes: The threat of new substitutes is moderate as there are limited options for substitutes of pureed foods.
Competitive rivalry: The competitive rivalry is high due to presence of many regional and international brands competing on quality, price, variety and distribution.
Geographical Regions
North America accounts for the largest share of the pureed food market in terms of value owing to high health awareness and prevalence of dysphagia.
Asia Pacific region is expected to witness the fastest growth in the pureed food market during the forecast period due to rising incomes, growing health consciousness and increasing number of nuclear families in countries like India and China.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
