Presentation software helps users create professional presentations for conferences, meetings, and tradeshows. This software allows editing of media such as images, videos, and text and comes with templates and themes for users to choose from. Popular presentation software includes Microsoft PowerPoint, Apple Keynote, Prezi, and Google Slides. PowerPoint continues to dominate the market with over 1 billion users globally owing to its wide range of features and compatibility with Microsoft Office suite. Presentation software is extensively used across various industries like education, corporate, healthcare, and marketing for pitching business proposals, teaching lessons, presenting research findings, new product launches, and more.
The global presentation software market is estimated to be valued at US$ 6.8 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rising Demand for Cloud-based Presentation Technologies: The demand for cloud-based presentation software among organizations and individuals is rising due to advantages like remote access, automatic backup, collaboration capabilities, and lower costs of ownership compared to on-premise solutions. Cloud-based presentation software enables users to store, access, and share presentations from any device with an internet connection. Several presentation software providers are focusing on enhancing their cloud offerings through frequent software updates, integrations, and competitive pricing to cater to the growing demand. This increasing shift towards cloud-based technologies is expected to drive the growth of the global presentation software market over the forecast period.
Emphasis on Visual Storytelling: Modern presentation software allow users to visually engage audiences by incorporating media-rich elements like images, videos, charts, and animated slides in presentations. Users no longer want to create monotonous text-heavy slides and prefer visual storytelling to retain audience attention spans. Vendors are launching features in their software to make it easier for users to insert multimedia and control the narrative flow in presentations. The growing preference for visually appealing presentations that tell a story in a compelling manner is anticipated to boost the adoption of presentation software worldwide during the forecast period.
Segment Analysis
The presentation software market size is dominated by the corporate sub segment. A large number of companies across different industry verticals use presentation software solutions for their internal and external communication needs. Presentation software helps corporate to effectively engage with stakeholders, pitch ideas to clients, conduct internal meetings and training sessions virtually. It allows sharing of screens, files and enabling collaboration between distributed teams. Hence the corporate sub segment accounts for over 60% market share in the presentation software market.
PEST Analysis
Political: Governments across major economies are focusing on digitization and enabling virtual modes of communication. This is driving the adoption of presentation software solutions among corporate and educational institutions.
Economic: The global economic slowdown due to COVID-19 pandemic has increased demand for cost effective virtual collaboration tools like presentation software. Social: Younger generations are more comfortable with digital tools.
Social media platforms are increasing awareness about innovative virtual collaboration platforms.
Technological: Emerging technologies like AI, augmented reality and blockchain are helping enhance the features of presentation software solutions. Transition to cloud-based models is improving accessibility.
Key Takeaways
The global presentation software market is expected to witness high growth over the forecast period of 2024 to 2031 supported by rising digital transformation across industries and growing popularity of virtual meetings and collaboration. The global presentation software market is estimated to be valued at US$ 6.8 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031.
Regional analysis
The North American region accounts for the largest share in the global presentation software market currently. The presence of large enterprises from diverse industry verticals and early adoption of digital technologies drive the regional market growth. The Asia Pacific region is expected to witness fastest growth supported by increasing penetration of internet and smartphones in major countries like China and India.
Key players
Key players operating in the presentation software market are Roche Holding AG, Abbott Laboratories, Sanofi SA, Novartis AG, AstraZeneca, Pfizer Inc., Merck & Co. Inc., Johnson & Johnson, GlaxoSmithKline, and Bayer Healthcare AG, among others. These players are focusing on developing enhanced features like virtual backgrounds, polls and surveys to expand market share.
