The global Poultry Diagnostics Market is estimated to be valued at US$ 536.7 Mn in 2023 and is expected to exhibit a CAGR of 11% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Poultry diagnostics devices are used for the examination of poultry to detect bacterial, viral and parasitic infections that can negatively impact bird health and productivity. Major poultry diseases diagnosed include avian influenza, Newcastle disease, infectious bronchitis, mycoplasma, Salmonella. Common diagnostic techniques include ELISA, PCR, hemagglutination tests. Rapid and accurate diagnostics aids in timely disease control and prevention of economic losses to poultry farms. Growing poultry industry globally is fueling demand for reliable diagnostics.

Market key trends:

One of the key trends witnessed in the global poultry diagnostics market is the advancement of molecular diagnostic technologies. Real-time PCR is gaining increased application as it allows rapid, sensitive and specific detection of pathogens. Adoption of next-generation sequencing is enabling comprehensive pathogen testing using a single sample. Furthermore, portable and handheld devices are being developed for on-site testing, allowing early detection and treatment of diseases. Growing emphasis on preventive healthcare is also propelling the development of vaccines for poultry diseases diagnosed through diagnostic testing. This is expected to bolster the growth of the global poultry diagnostics market over the forecast period.

Porter’s Analysis:

• Threat of new entrants: The threat of new entrants in poultry diagnostics market is moderate as it requires high capital investments for R&D and manufacturing facilities. However, diagnostics technologies are reducing entry barriers.
• Bargaining power of buyers: The bargaining power of buyers is moderate as there are many diagnostics solution providers but laboratory testing services of key players offer accuracy and reliability.
• Bargaining power of suppliers: The bargaining power of suppliers is low due to many suppliers for raw materials and reagents used in poultry diagnostics.
• Threat of new substitutes: There is low threat of new substitutes as poultry diagnostics have no close substitute and are necessary for poultry health monitoring.
• Competitive rivalry: The competitive rivalry is high among major players to gain more market share through new product launches and expansion strategies.

Key Takeaways:

The Global Poultry Diagnostics Market Demand is expected to witness high growth, exhibiting CAGR of 11% over the forecast period, due to increasing poultry farming and consumption globally. North America dominated the market owing to advance poultry farming and mandatory screening for poultry health in the region.

Regional analysis:

The Asia Pacific region is projected to witness the fastest growth in the poultry diagnostics market during the forecast period. This is attributed to factors such increasing poultry meat consumption, growing poultry production, and rising awareness about poultry diseases. China and India dominate the Asia Pacific poultry diagnostics market due to large poultry population and growing meat exports from these countries.

Key players:

Key players operating in the poultry diagnostics market are Zoetis, Thermo Fisher Scientific Inc., Baltivet, Bioingentech, Devex, BioChek, QIAGEN, Bioneer Corporation, Megacor Diagnostik GmbH, Merck & Co., Inc., IdentiGEN, Abaxis, BIOMERIEUX, Transasia Bio-Medicals, Boehringer Ingelheim International GmbH, EW Group Ltd., and Hygiena, LLC. Zoetis and Thermo Fisher Scientific are the market leaders due to their diverse poultry diagnostic product portfolio and global presence.

*Note:
1.  Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it