Plastisols Market is Driven by Growth in Automotive Industry Adoption of Adhesive Technologies


Plastisols are colloidal dispersions of polymer particles in a plasticizer. They offer various advantages such as easy processing, good adhesion, flexibility, and resistance to heat, electricity and solvents. This makes them ideal for use in applications such as coatings for metal, leather, glass and plastic. The global plastisols market is driven by growth in industries such as automotive, construction and healthcare where plastisols find widespread use as sealants and adhesives.

The plastisols market is estimated to be valued at US$ 18.74 Bn in 2024 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the plastisols market are 3M, Dow, KONISHI CHEMICAL INC CO., LTD., H.B. Fuller Company., Henkel Adhesives Technologies India Private Limited, CHEMENCE, Illinois Tool Works Inc., ITW Polymers Sealants North America, HERNON MANUFACTURING INC., FUJIFILM Corporation, Avient Corporation, US Plastic Coatings, hubergroup India Pvt. Ltd., International Coatings, Chemionics Corporation, Polyblend, HUTCHINSON, Hodgson Sealants., Lancer Group International, and Carlisle Plastics Company, among others.

The key opportunities in the plastisols market include growth in the automotive industry and increasing adoption of adhesive technologies in various applications. 3D printing with plastisols is also gaining traction.

Technological advancements such as the development of bio-based and UV curable plastisols are expected to drive the market over the forecast period.

Market Drivers

The major plastisols market driver is growth in the global automotive industry. Plastisols find widespread applications as automotive under the hood applications, gaskets, hoses etc. Rapid urbanization and infrastructure growth is also driving their use in construction applications such as sealants, caulks and coatings.

Current challenges in the plastisols market

The plastisols industry is facing several challenges that are hampering its growth including rising raw material costs, strong regulations around the use of hazardous chemicals and environmental concerns over plastic waste. Plastisols are primarily used in applications like automobile interiors, garage doors, leather finishing, clothing and signage. However, stricter norms around the usage of volatile organic compounds (VOCs) that are released during the curing process of plastisols are restricting their use in many developed markets of Europe and North America. Additionally, the availability of substitutes like water-based coatings and powder coatings is also impacting the demand growth for plastisols. On the production side, fluctuating prices of plasticizers and polymers that are key ingredients of plastisols are pushing up manufacturing costs. This is negatively impacting the profit margins of players operating in this industry.

SWOT Analysis

  • Strength: Durability and flexibility of plastisols make them suitable for applications where parts need to withstand impacts and flex repeatedly.
  • Weakness: Strict environmental regulations around the use of hazardous chemicals like plasticizers pose limitations on the application scope of plastisols.
  • Opportunity: Growing infrastructure development in emerging economies is generating demand from industries like construction and manufacturing where plastisols have wide usage.
  • Threats: Substitution threat from alternative coating technologies like powder coatings which do not use VOCs.

Geographical regions with major market share

North America currently accounts for the largest share of the global plastisols market, both in terms of production and consumption. The USA, being one of the early adopters of plastisols, has a well-established manufacturing base for these coatings. Applications across varied end-use industries like footwear, garments and industrial machinery have propelled the North American market. Asia Pacific is also emerging as a key geography and is expected to witness the fastest growth during the forecast period. This can be attributed to the rising industrial and construction activities in developing economies of China and India.

Fastest growing geographical region

Asia Pacific region is poised to be the fastest growing market for plastisols during the projected timeframe of 2023-2030. This growth can be accredited to factors like rapid urbanization, growing disposable incomes, expansion of the automotive industry and increased infrastructure investments taking place across APAC countries. China, with its mammoth manufacturing sector, has already become the global production hub for plastisols. Meanwhile, other Southeast Asian markets like India, Indonesia, Thailand and Vietnam are witnessing an uptick in construction activities which will fuel the adoption of plastisols in this region.