On the go Breakfast Packaging Market

On-the-Go Breakfast Packaging Market is Expected to be Flourished by Increasing Demand for Convenient Meal Solutions


The on-the-go breakfast packaging market involves packaging formats that provide convenient breakfast solutions for time-constrained consumers. Some key segments include cereals, breads, pastries, snacks, and dairy products packaged in formats such as cartons, trays, wraps, pouches, and bags. On-the-go breakfast products offer the nutrition of cereal, eggs, sandwiches on-the-go and allow consumers to multitask without having to prepare breakfast at home. The Global On The Go Breakfast Packaging Market Size is estimated to be valued at US$ 5 Billion in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

The increasing demand for convenient meal solutions is leading to rapid growth of the on-the-go breakfast packaging market. Changing lifestyle patterns have led to less time being devoted to homemade breakfast and meals. Consumers prefer ready-to-eat breakfast options that are portable and can be consumed on the go. This has boosted the demand for packaged foods and beverages for on-the-go consumption. Another major driver fueling the market growth is the growing working women population worldwide. More number of women are joining the workforce which has reduced their at-home time for cooking meals. As such, convenient snack options for breakfast have become indispensable. Innovation in packaging formats is also promoting market expansion. Packaging manufacturers are developing innovative packaging solutions such as re-closable, microwavable and spill-proof pouches, cartons and bags to increase convenience for on-the-go consumption. This is drawing more consumers towards ready-to-eat breakfast products.

Segment Analysis

The on the go breakfast packaging market is segmented into cereal and toast, sandwiches, breakfast biscuits and snacks, and breakfast drinks. The cereal and toast segment is currently dominating the market with over 40% share owing to the large consumer preference for easy to make cereal options for breakfast on the go. Cereal and toast packaging provides optimal barrier protection and portability which makes it ideal for busy morning schedules and on the go consumption.

PEST Analysis

Political: Regulations governing food packaging are increasingly focused on sustainability and reduced environmental footprint of packaging materials. This is positively impacting the demand for eco-friendly breakfast packaging solutions.
Economic: Rising disposable incomes and dual income households have increased the trend of eating breakfast out of home or on the go. Busy lifestyles encourage the need for convenient pre-packaged breakfast options. This drives the need for innovative on the go breakfast packaging formats.
Social: Changing dietary habits and preferences towards healthy and nutritious breakfast options, especially among millennials and young working professionals promotes the need for packaging incorporating nutritional information and product freshness.
Technological: Advances in active and intelligent packaging materials allow inclusion of indicators to track product freshness and facilitate longer shelf-life of breakfast products through optimal oxygen and moisture control. Development of microwaveable and bendable packaging further enhances on the go consumption convenience.

Key Takeaways

The global on the go breakfast packaging market is expected to witness high growth.

Regional analysis comprises North America dominates the market currently owing to significant consumption of convenience packaged foods. Changing habits towards healthy breakfast and busy lifestyles significantly contribute to market growth in the region. Asia Pacific is witnessed as the fastest growing regional market owing to rising disposable incomes, growing youth population and increasing trend of nuclear families in countries like India and China promoting packaged breakfast foods.

Key players operating in the on the go breakfast packaging market are Amcor plc, Berry Global Inc., Huhtamaki Oyj., Reynolds Group Holdings, Sealed Air Corporation, WestRock Company, Georgia-Pacific LLC, DS Smith plc, Constantia Flexibles Group GmbH, Mondi Group. Key players are focused on new product development and adoption of sustainable packaging materials to tap the growing market potential. Packaging formats incorporating microwave and bending abilities are gaining popularity.

1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it