Natural food colors are plant, mineral or animal-derived colorants used to impart color to food products without using artificial ingredients. They are obtained from a variety of natural sources including vegetables, fruits, algae, minerals and others. Natural food colors provide vibrant hues and shades, imparting visual appeal to processed snacks, beverages and packaged foods. The global Natural Food Colors Market is estimated to be valued at US$ 2.05 Bn in 2023 and is expected to exhibit a CAGR of 12.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The demand for natural food colors is surging primarily driven by the increasing popularity of clean label products. Consumers today pay close attention to the ingredient labels and avoid food containing artificial colors, preservatives, additives and chemicals. This prevalent trend towards clean label and organic products has prompted food processors to replace artificial colors with natural equivalents. Furthermore, there is a rising demand for natural hues among vegan and vegetarian population driving accelerated adoption of natural food colors extracted from plant-based sources like vegetables, fruits and others. Several studies have linked artificial food dyes to behavioral issues in children prompting many food brands to switch to natural alternatives. This growing consumer preference for natural ingredients is expected to drive the natural food colors market during the forecast period.
SWOT Analysis
Strength: Natural food colors are derived from natural sources like vegetables, spices or other plant or animal sources which makes them healthier and more appealing to consumers looking for clean label products.
Weakness: The availability and supply of natural sources used for extracting colors can fluctuate depending on various climatic and geographical conditions which may affect the consistent supply of natural food colors.
Opportunity: The growing demand for plant-based, clean label and organic products offer opportunities for manufacturers of natural food colors to cater to this demand and grow their market share.
Threats: Synthetic counterparts of colors mimic natural shades at lower costs which remain a threat for natural food colors. Stringent regulations surrounding the use of artificial colors in foods and beverages boost the demand for natural variants.
Key Takeaways
The Global natural food colors market size is expected to witness high growth over the forecast period of 2023 to 2030 supported by a CAGR of around 12%. The market size for natural food colors is projected to reach US$ 2.05 Billion by 2024.
Regional analysis: North America dominates the natural food colors market currently owing to stringent regulations surrounding the use of artificial colors and the high health consciousness of consumers in the region. The Asia Pacific region is expected to witness the fastest growth during the forecast period supported by growing disposable incomes, increasing inclination towards organic and clean label products.
Key players operating in the natural food colors market include Chr. Hansen Holding A/S, DDW The Color House Corporation, Döhler GmbH, Kalsec Inc., McCormick & Company Inc., Givaudan SA, Sensient Technologies Corporation, Archer Daniels Midland. These players are focusing on new product development and expansion strategies to strengthen their market position and cater to the growing demand for natural colors.
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1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile i