The global Mechanical Keyboard Market is estimated to be valued at US$ 2113.16 Mn in 2023 and is expected to exhibit a CAGR of 20.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Mechanical keyboards use mechanical switches instead of rubber dome switches. Mechanical switches provide tactile and audible feedback along with greater durability compared to regular keyboards. Mechanical keyboards are predominantly used by gamers and typing enthusiasts who demand high precision and reliability.
Market key trends:
Customization is one of the major trends witnessed in the mechanical keyboard market. Manufacturers are offering various customization options for mechanical keyboards such as switch selection, keycaps, casing, and lighting to cater to different needs of consumers. Users can customize the switches as per their preference between clicky, linear or tactile switches and also customize the keycaps with different designs, colors or material. Further, they can select different casing materials like aluminum, plastic or wood combined with RGB lighting effects as per their style. This high degree of customization helps consumers in creating their unique mechanical keyboard as per their requirements.
SWOT Analysis
Strength: Mechanical keyboards offer durability and tactile typing experience due to physical buttons. Their longevity and solid construction make them highly durable.
Weakness: Mechanical keyboards tend to be louder during typing compared to membrane keyboards. This could be distraction in office environment. Their higher price point compared to regular keyboards is also a weakness.
Opportunity: Rising popularity of gaming as a hobby and esports provides growth opportunity for mechanical keyboards market. Increasing popularity of remote working culture also supports demand.
Threats: Availability of cheaper alternatives like membrane keyboards poses pricing pressure. Economic slowdowns can negatively impact discretionary spending on premium keyboards.
Key Takeaways
The Global Mechanical Keyboard Market Size is expected to witness high growth, exhibiting a CAGR of 20.2% over the forecast period, due to increasing preference for tactile typing experience among professionals and gamers.
Regional analysis: North America dominated the mechanical keyboard market in 2023, accounting for around 35% of the overall shares. However, Asia Pacific region is expected to witness fastest growth due to large number of gamers and rapid infrastructure development in countries like China and India which is supporting remote working culture.
Key players operating in the mechanical keyboard market are Huizhou Greetech Electronics Co. Ltd., Kaihua Electronics Co., Ltd. Trantek Electronics Co., Ltd. €“ TTC, OMRON Corporation, Corsair, Razer Inc., Rapoo Corporation, Lenovo, Dell HP Development Company, A4TECH, and SteelSeries. The market is highly competitive with presence of both international and domestic brand. Key players are focusing on customized keyboards for specific applications like gaming to gain competitive edge.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
