Kombucha is a fermented, slightly alcoholic and fizzy drink made from black or green tea, sugar, bacteria and yeast. It is widely marketed for its supposed health benefits, which includes improved digestion, increased energy and detoxification. Kombucha is usually flavored using fruits, herbs, spices or other flavorings. It comes in various flavors like original, ginger, lemon, strawberry and others. The global kombucha market is gaining significant traction owing to rising health awareness among consumers and growing preference for healthy beverages. Kombucha contains antioxidants, amino acids, vitamins and enzymes that support gut health and immunity. The global kombucha Market is estimated to be valued at US$ 3.04 Bn in 2023 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rising consumer preference for healthy beverages (as highlighted in the heading), is a key driver fueling growth of the global kombucha market. Today’s consumers are increasingly health conscious and seek beverages offering functional benefits like immunity boosting or gut health. Kombucha fulfills this demand as it contains probiotics that support digestive health. Another major driver is growing awareness about gut health and its link to overall well-being. Kombucha is gaining popularity as a probiotic drink that improves gut microbiota. Its consumption is known to regulate bowel movements and ease digestive issues like constipation, bloating and acidity. The rising influence of these drivers is expected to support kombucha market growth over the forecast period.
Segment Analysis
The kombucha market can be segmented by distribution channels as supermarkets & hypermarkets, health stores/pharmacies, convenience stores, and online. The supermarkets & hypermarkets segment is dominating with a share of around 35% as it allows consumers to purchase multiple bottles in one go. This segment is dominating as supermarkets & hypermarkets provide a large variety of options from different brands under one roof, enabling easier comparisons and purchase decisions for customers.
PEST Analysis
Political: The increasing consumer awareness about the health benefits of kombucha is driving the governments across regions to support the market. For instance, regulations in North America and Europe promote the commercial production and sale of kombucha.
Economic: The rising disposable incomes and growing health consciousness are driving the demand for premium health drinks like kombucha. Developing regions with improving economic conditions are emerging as high growth territories.
Social: Changing lifestyles, busier schedules are increasing the demand for healthy and convenient snacks and beverages. The rise of nuclear families increases the preference for easy to make healthy drink options like kombucha.
Technological: New product launches catering to specific consumer segments and regions are being enabled by advanced R&D. For instance, companies are developing low-sugar and flavored kombucha variants to appeal to a wider consumer base.
Key Takeaways
The Global Kombucha Market Size is expected to witness high growth over the forecast period of 2023 to 2030 supported by rising health awareness, changing consumer preferences, and expanding availability through multiple sales channels.
Regional analysis shows that North America currently dominates while Asia Pacific is emerging as the fastest growing regional market propelled by countries like China, India and Australia.
Key players operating in the kombucha market are Vinci, Bouygues, Grupo ACS, Hochtief, Balfour Beatty, Laing O€TMRourke, Bechtel, Kiewit, and HOCHTIEF, Skanska. These companies are focusing on new product innovations, expanding to untapped markets as well as strategic partnerships to strengthen their market position.