Market Overview:
The Japan Fashion Ecommerce Market is estimated to be valued at US$ 56.03 Bn in 2023 and is expected to exhibit a CAGR of 12.5% over the forecast period 2023 – 2030, as highlighted in a new report published by Coherent Market Insights. The fashion ecommerce market in Japan involves the online sale of apparel, footwear, beauty and other accessories through various websites and mobile apps. Popular platforms for fashion shopping in Japan include JAPANNET Shopping, Happy Mail, LOHACO, SHOPLIST, iStyle by Cosme.net, DMM.com, WEGO, Felissimo, Rakuten, Amazon Japan, Zozotown, Yahoo! Shopping, @cosme, Winc, TRADEMARK JAPAN, CaSa, SHOP JAPAN, Felisiya, dot-st, LOFT and others.
Market Dynamics:
The Japan fashion ecommerce market is witnessing high growth owing to growing smartphone and internet penetration along with changing shopping preferences of consumers. The number of internet users in Japan increased significantly over the past few years with over 120 million people accessing internet through their smartphones and tablets in 2023. This high smartphone ownership has positively impacted the growth of fashion e-retailing in the country. Moreover, young population in Japan is increasingly adopting online shopping over traditional brick-and-mortar stores due to convenience. According to a 2021 survey, nearly 45% of apparel purchases were made online, emphasizing growing preference for digital shopping. Favorable government initiatives to promote cashless payments have also boosted online transaction
SWOT Analysis
Strength: Japan’s fashion ecommerce market benefits from high internet and smartphone penetration. The growing preference for online shopping among Japanese consumers is also a major strength. Japan’s stable economic and political environment further boosts stability in the market.
Weakness: Many small physical retailers are struggling to transition to online platforms. Keeping up with changing fashion trends poses challenges for ecommerce sellers. Language barriers can limit the target audience for some sellers.
Opportunity: The COVID-19 pandemic has accelerated the shift to online shopping in Japan. Growing numbers of younger consumers open up opportunities to market new brands. Partnerships between local and global fashion players can help both sides expand business.
Threats: Slow economic growth in Japan could dampen discretionary spending on fashion. Free trade agreements increase competition from overseas brands. Data privacy and security risks remain an ongoing threat for the industry.
Key Takeaways
The global Japan Fashion Ecommerce Market Size is expected to witness high growth, exhibiting CAGR of 12.5% over the forecast period, due to increasing preference for online fashion shopping. The market size is projected to reach US$ 56.03 Bn in 2023.
Regional analysis shows Tokyo dominates the Japanese fashion ecommerce market currently. Over 40% of all Japanese ecommerce transactions originate from the Tokyo region, driven by early tech adoption and high fashion consciousness among urban residents. Osaka ranks second, while other major cities like Nagoya and Fukuoka are also growing swiftly.
Key players operating in the Japan fashion ecommerce market are JAPANNET Shopping, Happy Mail, LOHACO, SHOPLIST, iStyle by Cosme.net, DMM.com, WEGO, Felissimo, Rakuten, Amazon Japan, Zozotown, Yahoo! Shopping, @cosme, Winc, TRADEMARK JAPAN, CaSa, SHOP JAPAN, Felisiya, dot-st, LOFT. Major players are focused on expanding their product catalogs and strengthening logistics to better serve customers across Japan.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it