Increasing Developments by Key Players Are Boosting the Growth of the Global Orthodontics Market


Orthodontics Market, By Product Type (((Conventional Products (Brackets, Wires, Adhesives, Bands, Correctors, Tubes, and Others (Hand Instruments, Elastics, and Retainers)) and Advanced Products (Aligner, Scanner, 3D Printer, CAD/CAM Systems, and Others (Software and Vibrational Stimuli Devices))), By Age Group (Teenage Group and Adult Age Group), End User ((Specialty Clinics, Hospitals, and Others (Small-scale Dental Practices)), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa))- Size, Share, Outlook, and Opportunity Analysis, 2023 – 2030.

Market Overview:

Orthodontics is a specialized branch of dentistry that focuses on the diagnosis, prevention, and treatment of dental and facial irregularities, particularly concerning the alignment and positioning of teeth and jaws. The primary goal of orthodontics is to correct malocclusion, which refers to improper alignment of teeth when the jaws are closed. Malocclusion can lead to various issues, including difficulty chewing, speech problems, and potential dental complications.

Competitive Landscape:

Major players operating in the global orthodontics market include American Orthodontics Corporation, Carestream Dental, LLC, Bernhard Förster GmbH, Align Technology, Inc., 3Shape A/S, 3M Company, and 3D Systems Corporation.

Key Market Drivers:

The prevalence of malocclusion is increasing globally, driven by factors such as genetics, early childhood habits, and lifestyle changes. This rising incidence of orthodontic problems is propelling the demand for orthodontic treatments. This is expected to augment the growth of the Global Orthodontics Market.

There is a growing emphasis on dental aesthetics among individuals of all age groups. Aesthetic concerns are driving the adoption of orthodontic treatments, especially among adults who seek solutions to enhance their smiles and facial appearance. For instance, in June 2022, OrthoMinds, EasyRx, Oasys Crossfire, topsOrtho, and Gaidge partnered in order to provide improved and accurate solutions to orthodontists.

The orthodontics market has witnessed significant technological advancements, such as the development of clear aligners, self-ligating braces, and 3D imaging technologies. These innovations have improved treatment outcomes, reduced treatment duration, and increased patient comfort. This is estimated to enhance the growth of the global orthodontics market.

Dental tourism, where individuals travel to other countries for cost-effective dental treatments, has been on the rise. Several countries offer quality orthodontic services at lower costs, attracting patients from developed regions.

Covid-19 Impact Analysis:

During the COVID-19 pandemic, many dental clinics and practices were closed or restricted to emergency services, leading to a significant reduction in routine orthodontic treatments. The pandemic disrupted global supply chains, affecting the production and distribution of orthodontic products and materials, leading to delays and shortages. To minimize in-person interactions, teledentistry, and virtual consultations gained popularity during the pandemic. Although this allowed some level of continuity in patient care, it also posed limitations for complex orthodontic cases that require in-person evaluations. This restrained the growth of the global orthodontics market.

Key Takeaways:

  • North America is expected to dominate the growth of the Global Orthodontics Market, owing to the high prevalence of malocclusion, the presence of key market players, and a significant emphasis on dental aesthetics. For instance, in February 2021, AMERICAN ORTHODONTICS and Ultradent Products Inc. partnered, in order to distribute products of Ultradent’s Opal Orthodontics range.
  • Europe is estimated to witness high growth in the global orthodontics market, owing to the region’s increasing geriatric population and a growing focus on dental aesthetics and dental health. For instance, in February 2023, Candid Care Co. and Koninklijke Philips N.V. partnered in order to supply a range of oral healthcare products, along with teeth whitening solutions and orthodontic treatments.