Image Consulting Market Propelled by Rising Focus on Personal Branding



Image consultants help individuals and organizations strategize, develop and implement action plans to enhance their image and personal branding. The global Image Consulting Market focuses on reinventing and aligning one’s visual identity with their professional aspirations and goals, through carefully curated styling, grooming and communication strategies. The global Image Consulting Market is estimated to be valued at US$ 3.92 Bn in 2024 and is expected to exhibit a CAGR of 7.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
As businesses and industries become increasingly competitive, there is a rising focus among professionals on developing a distinct personal brand that communicates one’s expertise, experience and values. Image consultants help clients understand how their appearance, dress code, body language and communication style impact audience perception of their personal brand. They devise personalized image branding strategies to better position individuals for career growth and success. This fast emerging trend of influencer culture and importance given to personal branding is a key growth driver for the image consulting market.

SWOT Analysis
Strength: Image consulting helps individuals and companies improve their professional image and brand presence. It provides insights and strategies to showcase strengths and appeal to target audiences.

Weakness: Reliance on visual appearance and branding can undermine other important qualities and capabilities. Consulting services require ongoing engagement and expenses which may not suit all budgets.

Opportunity: Growing emphasis on visual communication, personal branding and networking provides scope for image consultants. Demand exists across various industries for enhancing reputations and gaining competitive advantages.

Threats: Limited brand awareness about image consulting services. Do-it-yourself approaches through online resources can undermine the need for professional expertise. Economic downturns may reduce budgets for appearance enhancement and corporate image building activities.

Key Takeaways
The global image consulting market is expected to witness high growth.

Regional analysis: North American region currently dominates the market and is expected to continue its dominance over the forecast period. Factors such as increasing spending capacity of individuals on personality development and image enhancement are contributing to market growth in the region.

Key players operating in the image consulting market are Image Consulting Business Institute, Frank N. Flynn & Associates Image Consultants, Dress for Success, Fifth Avenue Image Consulting, and The Right Impression.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it