The Asia Pacific broadcasting equipment market is primarily driven by the increasing adoption of HD and UHD transmission technologies in the region. Broadcasting equipment such as transmitters, encoders, receivers, antennas, and switchers enable television and radio broadcasters to transmit high-quality audio and video signals. HD and UHD transmission technologies provide improved video and audio quality compared to standard definition broadcasting. The high adoption of HD/UHD infrastructure allows broadcasters to offer next-generation entertainment experiences to viewers.
The Asia Pacific broadcasting equipment market is estimated to be valued at US$ 4654.25 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period from 2024 to 2030.
Key Takeaways
Key players operating in the Asia Pacific broadcasting equipment market are Ashtech India Pvt. Ltd, BASF SE, CHRYSO SAS, Ecmas Group, GCP Applied Technologies Inc., KMCO LLC, MYK Schomburg, PROQUICESA, Shalimar Tar Products, Sika AG, Thermax Global, and Unisol. Upgradation of broadcasting infrastructure to support new broadcasting standards such as ATSC 3.0 and 5G is expected to offer significant growth opportunities to market players. Advancements in modulation techniques such as COFDM and OFDM in broadcasting enable transmission of high data rates with improved spectral efficiency. Ongoing adoption of 4K and 8K technologies is driving innovation in broadcasting equipment.
Market drivers
Rapid adoption of digital terrestrial television (DTT) and growth of the direct-to-home (DTH) broadcasting sector in major countries including India, China, and Japan are some of the key factors driving the Asia Pacific broadcasting equipment market. DTT and DTH platforms are expected to witness increased subscribership over the forecast period due to affordable pricing and availability of multiple entertainment options for consumers in the region. This will significantly boost the demand for broadcasting equipment.
Current Challenges in Asia Pacific Broadcasting Equipment Market Growth
One of the major challenges in Asia Pacific broadcasting equipment market is installation and operation costs associated with digital broadcasting equipment. The transition from analog to digital broadcasting systems requires significant capital investment for upgrading existing infrastructure which is a burden for many countries in the region. Furthermore, high maintenance costs and need for frequent technological upgrades of broadcasting equipment also hamper the growth prospects for market players.
SWOT Analysis
Strength: Technological advancements in broadcasting equipment such as smarter antennas, IoT enabled devices, and improved streaming capabilities have enhanced viewer experience.
Weakness: High dependence on few technology giants increases supplier power in the market. Frequent changes in transmission standards necessitate additional investments.
Opportunity: Growth of OTT platforms and increase in number of pay TV subscribers present new opportunities. Investments in 5G networks will drive the need for compatible broadcasting systems.
Threats: Intense competition from alternative mediums such as internet, mobile applications for entertainment poses major threat. Stringent regulations regarding spectrum allocation is another challenge.
Geographical Regions
China accounts for the largest market share in Asia Pacific broadcasting equipment market in terms of value owing to presence of huge population, growing middle class, and government support for digitization initiatives. India is another major regional market and is expected to witness fastest growth during forecast period supported by ongoing broadband revolution, digital addressable system rollout, and increasing FDI inflows in broadcast sector.
Fastest Growing Geographical Region
India is projected to be the fastest growing country for Asia Pacific broadcasting equipment market during 2024-2030. This can be attributed to expansion of pay-TV subscriber base, investments in modernizing transmission infrastructure, boost in local manufacturing, and rising focus of international players on India market. Initiatives such as Digital India program, Make in India, and recent cable digitization mandate are expected to drive strong gains in Indian broadcasting equipment industry.
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1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it