Gellan gum is an anionic heteropolysaccharide that is produced by the microbial fermentation of Sphingomonas elodea bacteria. It is a high acyl gellan which remains stable in acidic pH and hot filled conditions. Gellan gum finds wide applications in food industry as a gelling, thickening and stabilizing agent. It is popularly used in preparation of desserts, dairy products, convenience foods, soups, sauces and dessert mixes. Gellan gum provides superior texture and stability to products. In personal care industry, gellan gum is widely utilized in cosmetic formulations such as gels, creams and emulsions due to its excellent properties. It acts as a binder and thickening agent to deliver a smooth texture to products.
The global gellan gum market is estimated to be valued at US$ 249.78 Mn in 2024 and is expected to exhibit a CAGR of 3.8% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rising usages of gellan gum in personal care industry is one of the key drivers for the market growth. Gellan gum finds extensive applications in shampoos, lotions, makeup, toothpastes and other cosmetic formulations. It aids in providing desirable texture, consistency and stabilization to these products. According to data published by Personal Care Products Council, the global cosmetic industry reached US$ 530 Bn in 2019 and is estimated to grow steadily, thereby augmenting the demand for gellan gum. Another driver fueling the market growth is wide acceptability of gellan gum as a substitute for gelatin. Gelatin poses religious restrictions for certain communities. Gellan gum serves as a viable halal and kosher alternative for gelatin. This widens the consumer base for products containing gellan gum.
Segment Analysis
The global gellan gum market size is segmented on the basis of product type and application. By product type, low acyl gellan gum dominates the market and accounts for nearly 50% share. Low acyl gellan gum has better heat and shear stability than high acyl gellan gum which makes it suitable for various food applications. By application, food & beverages is the largest segment accounting for over 60% share. Gellan gum is widely used as a stabilizer, thickener and gelling agent in various food products including dairy, desserts, beverages and more.
PEST Analysis
Political: The market is guided by various food safety and quality regulations imposed by regulatory bodies regarding the use of additives and stabilizers in food products.
Economic: Growth in demand for convenience and packaged food drives the market. Rise in disposable income boosts spending on premium packaged food products using food additives.
Social: Changing lifestyle and busy schedules increase demand for packaged, ready-to-eat foods using gellan gum. Growing health consciousness about avoiding artificial additives augurs well for the market.
Technological: Advancements in production technology help manufacturers offer customized gellan gum solutions for specific applications. New production techniques aid in reducing manufacturing costs.
Key Takeaways
The global gellan gum market is expected to witness high growth over the forecast period of 2024 to 2031 on account of rising demand from food & beverages industry. The global gellan gum market is estimated to be valued at US$ 249.78 Mn in 2024 and is expected to exhibit a CAGR of 3.8% over the forecast period 2024 to 2031.
Regionally, Asia Pacific dominates and accounted for over 40% market share in 2024 led by large food processing industry in countries such as China, India and Japan. The market in Asia Pacific region is projected to exhibit growth at over 4% CAGR between 2024-2031.
Key players operating in the gellan gum market are China National Bluestar (Group) Co. Ltd, DuPont, Hebei Xinhe Biochemical Co. Ltd., Teejoy, Zhejiang Tech-Way Biochemical Co. Ltd. and DanchengCaixin Sugar Industry Co.Ltd. Key players are focusing on new product development and expanding production capacities to cater to the rising demand from food, pharmaceutical and personal care industries globally.