Tissue and hygiene paper products include facial tissues, toilet papers, household towels, napkins, wet wipes and feminine hygiene products. These are primarily made from virgin wood pulp or recycled fibers and offer good absorbency and softness. They are an essential part of daily domestic and personal hygiene needs.
The Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the market is increased demand for sustainable and eco-friendly tissue and hygiene products. Consumers are becoming more aware about environmental impact of products and prefer brands offering FSC certified paper sourced from sustainably managed forests. Manufacturers are investing in sustainable forestry programs and using more post-consumer waste fibers in manufacturing to meet this growing demand. Another major trend is the rising popularity of premium and ultra-premium tissue and hygiene products featuring unique designs, fragrances, extra softness and bulkier sheets.
Market key trends:
The Europe tissue and hygiene paper market has been witnessing high demand for sustainable and eco-friendly products in recent years. Major consumers and retailers in the region are focused on increasing their ranges of green/recycled tissue and hygiene paper products due to rising environmental concerns. Manufacturers are aligning themselves to meet the growing needs and regulations regarding recycling and biodegradability. The use of recycled fibers and adoption of renewable energy sources in production are some of the key sustainability practices being followed widely in this market.
Strengths: High purchasing power and consumption in Western European countries, Established distribution and supply chain infrastructure, High brand recognition of leading players
Weaknesses: Price fluctuations of raw materials, Rising environmental concerns regarding deforestation
Opportunities: Growing demand for organic, recycled, and biodegradable products, Emergence of e-commerce has opened new sales channels
Threats: Intense competition, Vulnerability to economic downturns in certain countries
The Europe Tissue and Hygiene Paper Market Size was valued at US$ 52.2 Bn in 2023. The market is expected to witness high growth, exhibiting CAGR of 1.6% over the forecast period, due to increasing health awareness among consumers and growing commercial sector across the region.
Regional analysis: Germany dominates the Europe tissue and hygiene paper market with around 20% value share in 2023. Other major markets include Italy, UK, and France. Germany is expected to maintain its leading position with favorable demographics, high GDP, and increasing health consciousness among population.
Key players: Key players operating in the Europe tissue and hygiene paper market are Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, MetsÃ¤ Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it