Tissue and hygiene paper products such as facial tissues, toilet paper, paper towels and wipes are essential for maintaining personal hygiene and health. These products provide convenience, absorbency and strength for wiping, cleaning and absorbing liquids. The growing emphasis on healthy living and well-being has boosted the demand for hygienic and sanitary tissue and hygiene paper products in Europe.
The Europe Tissue Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 60.14 Bn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing awareness regarding healthy lifestyle among European consumers has accelerated the demand for tissue and hygiene paper products in the region. There is a rising focus on maintaining cleanliness, hygiene and wellness as a way of life. Consumers are more conscious about using sanitary paper products for daily cleaning needs and preventing spread of infections. This has driven the sales of tissue papers, toilet papers, paper towels and baby wipes. Manufacturers are launching innovative tissue and hygiene paper products targeting health-conscious consumers. They are focusing on natural and biodegradable compositions with antibacterial properties to cater to consumer demand. This trend is expected to continue during the forecast period.
SWOT Analysis
Strength: The Europe Tissue And Hygiene Paper Market Size has strong demand from established retail networks and growing e-commerce sector in the region. Advancements in production technologies and raw materials are enabling manufacturers to provide innovative product offerings.
Weakness: Fluctuations in raw material prices can increase production costs for suppliers. Strict environmental regulations regarding paper production increase compliance costs.
Opportunity: Rising health and hygiene awareness among consumers is triggering higher usage of tissue and hygiene paper products. Growing middle-class population with higher spending capacity opens new growth areas.
Threats: Volatility in Europe Tissue economies can lower consumer spending on non-essential items. Intense competition exists from substitutes like fabric towels and napkins.
Key Takeaways
The Europe Tissue Europe tissue and hygiene paper market is expected to witness high growth over the forecast period of 2024 to 2031. The Europe Tissue Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 60.14 Bn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031.
Regional analysis: The Europe region currently dominates the Europe Tissue market and is expected to maintain its leading position over the forecast years.Germany, United Kingdom, France, Italy and Spain hold the major shares in the European market owing to strong demand and presence of key players.
Key players: Key players operating in the Europe tissue and hygiene paper market are AbbVie, Lundbeck, Eisai, Pfizer, Merck & Co., Inc., Novartis, AstraZeneca. These companies are focusing on capacity expansions and new product launches catering to rising demands.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
