Bag-in-box packaging is extensively used for packaging of liquids such as wine, fruit juices, sauces, milk, and non-alcoholic beverages. It helps in reducing costs associated with packaging, distribution, and storage of liquids. Bag-in-box packaging eliminates the transportation of extra weight of rigid containers by sealing the liquids in a flexible bag housed inside a protective outer corrugated box.
The Europe Bag in Box Packaging Market is estimated to be valued at US$ 1790.52 Mn in 2023 and is expected to exhibit a CAGR of 2.4% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The key driver augmenting the growth of the Europe bag in box packaging market is the growing adoption of sustainable packaging solutions. Bag-in-box packaging is 100% recyclable and reusable which is prompting more beverage manufacturers to adopt this packaging type. The flexible inner bag enveloped in the outer protective corrugated box helps transport and dispense liquids efficiently as compared to rigid containers. Bag-in-box packaging reduces the weight and space occupied during transportation leading to reduced emission of greenhouse gases. It extends the shelf life of liquids by preventing oxygen and ultraviolet light penetration. The airtight seal between the spout tap system and inner bag prevents leakage and spillage. As consumers are shifting their preference towards eco-friendly packaging, the demand for bag-in-box packaging is expected to gain traction over the forecast period.
SWOT Analysis
Strength: The Global Europe bag-in-box packaging market size has strong demand from liquid food and beverage industries like wine, juice, milk etc. It provides extended shelf life to products.
Weakness: High initial investment is required for setting up bag in box packaging manufacturing facilities. Fluctuations in raw material prices affect the total cost of bag in box packaging.
Opportunity: Rising health consciousness and changing consumer preference for packaged convenient products offer opportunities for growth. Expanding retail sector in European countries promotes usage of bag in box packaging.
Threats: Stringent government regulations regarding packaging waste management pose challenges. Growing popularity of alternative packaging formats like cartons and bottles threatens bag in box packaging sales.
Key Takeaways
The Europe bag in box packaging market is expected to witness steady growth over the forecast period. The Europe Bag in Box Packaging Market is estimated to be valued at US$ 1790.52 Mn in 2023 and is expected to exhibit a CAGR of 2.4% over the forecast period 2024 to 2031.
Germany currently dominates the region’s market owing to strong demand from dairy and wine industries. However, countries like Italy and France are also emerging as high potential markets for bag in box packaging.
Key players operating in the Europe bag in box packaging market are focusing on capacity expansions and new product launches to cater to the rising needs of end use industries. They are also investing in R&D to develop lightweight and sustainable bag in box packaging solutions using renewable materials.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it