Electric Massagers Market

Electric Massagers Market Primed to Grow at a Robust Pace Due to Rising Musculoskeletal Disorders


The electric massagers market has been gaining significant traction over the past few years owing to the growing prevalence of musculoskeletal disorders among the global population. Electric massagers help in relaxing muscles, improving circulation, and relieving stress and tension through various massage therapies. The devices provide customized and precise massage programs for targeted areas using advanced vibration technology.

Key advantages include portability, affordability, and ease of use compared to conventional massage therapies. With growing awareness about health and wellness, electric massagers have emerged as an effective option for pain relief and stress management at home or workplace.

The global electric massagers market is estimated to be valued at US$ 16.73 billion in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period between 2024 to 2031.

Rising healthcare costs and busy lifestyles have prompted consumers to opt for convenient self-care alternatives for pain management and stress relief. Self-massage devices offer a cost-effective solution for muscle pain and soreness without dependence on therapists or spas. Growing elderly population also contributes to market growth, as aging increases the risk of joint and mobility issues.

Key Takeaways

Key players operating in The Electric Massagers Market are Panasonic Corporation, MedMassager, Joicom Corporation, Human Touch, Shenzhen Relcare Electronics, LURACO Technologies Corporation, Dr. Physio, Omron Corporation, Medisana GmbH, JSB Health & Fitness Pvt. Ltd., HoMedics, Family Inada Co. Ltd., Wenzhou Huifan Technology Co. Ltd., Propera Corp., OSIM International, Nekteck, and LURACO Technologies Corporation.

The electric massagers market sees immense opportunities in healthcare institutions, wellness centers, and corporate offices. Increasing collaborations between massage device manufacturers and gyms/spas are further expanding accessible massage options.

Major companies are focusing on strengthening their global presence through strategic acquisitions and partnerships. Several markets in Asia Pacific and Latin America still remain untapped, offering high growth potential for electric massagers over the coming years.

Market Drivers

The rising prevalence of musculoskeletal disorders due to prolonged sitting, obesity, aging population, and other factors is a major market driver. According to certain reports, over 1.5 billion people worldwide suffer from musculoskeletal conditions. Electric massagers help reduce symptoms, improve mobility and strength. Growing health awareness and demand for preventive healthcare solutions also contribute to market growth of electric massagers.

PEST Analysis

Political: The electric massager market is impacted by various government regulations regarding product standardization and safety compliance. Stringent norms are in place to ensure products are free of defects and do not pose harm to consumers.

Economic: Changes in global and regional economic conditions influence consumer disposable incomes and spending patterns, impacting demand for electric massagers. Recessionary pressures tend to negatively impact non-essential spends like wellness products.

Social: The adoption of sedentary lifestyles coupled with increasing stress levels has boosted the acceptance and use of massage therapy for relaxation and pain relief purposes. Growing health awareness also drives the demand for electric massagers.

Technological: Advancements in materials and component engineering have enabled product designers to develop compact, lightweight and multi-functional electric massagers integrated with connectivity options. Technologies like infrared heating further enhance the massage experience.

Geographical regions where the market is concentrated in terms of value are North America and Europe. Countries within these regions have high disposable incomes supporting spends on wellness, relaxation and pain relief products. Developed digital healthcare infrastructure also aids the market growth.

The Asia Pacific region excluding Japan is emerging as the fastest growing market for electric massagers. This can be attributed to rising health expenditure, growing acceptance of massage as a therapy and increasing number of spas, massage centers and chiropractors. Surging middle class population with greater access to healthcare further stimulates the regional market.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it