Digital Pregnancy Test Kits Market

Home Use Is The Largest Segment Driving The Growth Of Digital Pregnancy Test Kits Market


The global Digital Pregnancy Test Kits Market is estimated to be valued at US$ 385.61 Mn in 2023 and is expected to exhibit a CAGR of 4.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Digital pregnancy test kits are medical diagnostic tools used to detect the pregnancy hormone human chorionic gonadotropin (hCG) in urine or blood samples. Digital pregnancy test kits provide digital results rather than lines as in traditional pregnancy tests. The digital display removes ambiguity around faint lines, providing convenience and accuracy.

Market key trends:

One of the key trends in the digital pregnancy test kits market is the increasing popularity of home use pregnancy test kits. Home use kits allow women to test for pregnancy in the privacy and comfort of their own homes. Furthermore, digital pregnancy test kits with digital displays provide clearer results compared to traditional line tests, eliminating confusion around faint lines. The convenience and accuracy offered by digital displays is increasing the demand for home use digital pregnancy test kits.

SWOT Analysis

Strength: Digital pregnancy test kits are convenient and provide quick results. They are accurate and easy-to-use requiring only a urine sample.
Weakness: Digital pregnancy test kits can be more expensive than traditional test strips. There is also a possibility of false negatives or false positives in rare cases.
Opportunity: Growing women health awareness and rising disposable income in developing nations present an opportunity for market expansion. Home testing is becoming a popular first choice than visiting clinics or labs.
Threats: Strict regulations associated with medical devices. Introduction of inexpensive generic test kits by local players can also threaten established brands.

Key Takeaways

The Global Digital Pregnancy Test Kits Market Size is expected to witness high growth, exhibiting a CAGR of 4.9% over the forecast period, due to increasing women health awareness. Women are increasingly adopting home testing as a convenient and confidential first option before visiting a doctor.

Regional analysis: North America dominated the global market in 2022 and is expected to continue its dominance over the forecast period. However, Asia Pacific is expected to witness the highest growth over the coming years due to growing women health concerns, increasing disposable income and rapid digitalization in countries like India and China.

Key players operating in the Digital Pregnancy Test Kits market are Church & Dwight Co., Inc., Swiss Precision Diagnostics GmbH, Procter & Gamble Co., and Abbott Laboratories. Church & Dwight Co., Inc. offers brands like First Response which are leading brands in major markets. Swiss Precision Diagnostics launched an affordable digital kit under the brand name BabyDrop in 2021 targeting price-sensitive markets.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it