The digital pregnancy test kits market comprises of at-home pregnancy test kits that detects the level of human chorionic gonadotropin (hCG) hormone in urine to determine the pregnancy status digitally. These test kits offer various advantages over conventional pregnancy tests such as early detection, digital display of results reducing ambiguity and ability to track results. The hassle-free and convenient nature of digital pregnancy test kits is a major attraction for women wanting to check pregnancy status from the comfort of their home.
The Global Digital Pregnancy Test Kits Market is estimated to be valued at US$ 444.23 Bn in 2024 and is expected to exhibit a CAGR of 11% over the forecast period from 2024 to 2030.
Key Takeaways
Key players operating in the digital pregnancy test kits market are Nike, Adidas, New Balance, Puma, Asics, Skechers, Vans, Converse, Sperry, Crocs, Timberland, Clarks, ECCO, Wolverine Worldwide, Deckers Brands, Aldo Group, Genesco, Steve Madden, Caleres, GEOX. Key players such as Nike, Adidas, New Balance and Puma hold a significant share in the market due to strong brand name and wide distribution network across the globe.
The growing demand for easy to use, non-invasive and early detection pregnancy test kits is driving Digital Pregnancy Test Kits Market Growth. Increased focus on family planning and women health awareness has fueled the adoption of at-home pregnancy test kits.
The global expansion of leading brands and rising e-commerce sales is further supporting the market growth. Players are focusing on new international markets like Asia Pacific and Latin America for further growth opportunities.
Market Key Trends
Growing preference for discrete testing is a key trend in the digital pregnancy test kits market. Women are inclined towards test kits that offer privacy and discretion during testing. Easy to hide format and digital display of results assure accuracy without having to visit a clinic or laboratory. This factor is stimulating the demand of digital pregnancy test kits.
Porter’s Analysis
Threat of new entrants: Low cost of production and marketing for new entrants in online platforms. However, established brands have strong brand recognition and distribution channels.
Bargaining power of buyers: Buyers have numerous options available from different brands. However, branded products targeting accuracy and precision are preferred over cheaper options.
Bargaining power of suppliers: Major global players have strong influence on raw material suppliers. Significant suppliers include chip providers and packaging material manufacturers.
Threat of new substitutes: Alternatives include blood tests, ultrasound scans etc. However, home testing kits offer convenience and early detection.
Competitive rivalry: Intense competition among major players to launch innovative products with new features. Companies focus on expanding offerings, global footprint and strategic partnerships.
Geographical Regions
North America currently dominates the market in terms of value due to high awareness levels and easy access. The region accounts for over 35% revenue share currently. Asia Pacific is expected to witness fastest growth during the forecast period supported by expanding medical infrastructure and rising healthcare expenditures in major countries. China, India are emerging as high potential markets. Middle East and Latin America also offer lucrative opportunities for established as well as local players.
Geographical Regions
Europe holds the second largest share globally backed by robust healthcare systems and growing birth rates in some nations. Countries like UK, Germany, France, Italy are major European contributors. However, Asia Pacific region is pegged to showcase highest CAGR during the forecast period supported by expanding medical infrastructure, improving accessibility and rising healthcare expenditures in top countries including China, India.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it