Digestive Health Products Market to Witness High Growth owing to Rising Consumer Awareness Regarding Digestive Disorders
The digestive health products market includes probiotic supplements, prebiotic supplements, digestive enzymes and other digestive health supplements. These products help maintain bowel regularity, reduce abdominal discomfort and bloating, enhance nutrient absorption and support a healthy immune system. Probiotics are live microorganisms that when administered in adequate amounts provide health benefits. Prebiotics are non-digestible food ingredients that promote the growth of beneficial microbes in the gut. The global digestive health products market is estimated to be valued at US$ 47.02 billion in 2024 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the digestive health products market include Danone S.A., Arla Foods amba, Nestlé, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, Mondelēz International, PepsiCo, Inc., and Kellogg NA Co. These players are focusing on new product launches, mergers & acquisitions and expansions to strengthen their market presence.
The key opportunities in the digestive health products market include rising awareness about gut health and its relation to overall well-being. Several start-ups are emerging with innovative formulations targeting specific disorders like IBS, constipation etc. Manufacturers are also exploring the untapped markets in developing countries in Asia Pacific and Latin America regions.
With growing global consciousness about preventive healthcare, the demand for digestive health products is expanding worldwide. The market players are investing in R&D to develop personalized and disease-specific probiotic formulations. They are also focusing on strengthening the online and offline distribution channels to expand their global footprint.
Market drivers
One of the key drivers for the digestive health products market is the rising prevalence of digestive disorders worldwide. According to a few estimates, around 25% of the global population is affected by digestive illnesses in any given year. Growing consumer awareness about gut-brain axis and relationship between digestive and overall health is also driving the demand for these products. Manufacturers are innovating with probiotic strains clinically tested for targeted health outcomes which is attracting more customers.
PEST Analysis
Political: The digestive health products market is influenced by government regulations related to claims that can be made by manufacturers about their products. Regulations aim to ensure product labels provide accurate information to consumers.
Economic: Rising incomes have increased consumer spending on health and wellness products. Growing awarenss about digestive issues also drives demand for targeted probiotic and prebiotic supplements. The market sees opportunities for new product innovations.
Social: Customers are increasingly health-conscious and seek natural products for gut and digestive health. Probiotic food and drinks have gained popularity due to perceived health benefits and organic, non-GMO positioning.
Technological: Manufacturers rely on advanced research to identify newest probiotic strains and develop multi-strain formulations for enhanced efficacy. New delivery methods like gummies and bars widen product ranges.
Geographical regions where market in terms of value is concentrated: North America accounts for the largest share of the global digestive health products market, led by the United States. Availability of diversified product types aligned to changing consumer preferences and trends of gut health supplementation drives high consumption. Europe is another major regional market boosted by health-oriented consumers and favorable probiotic yogurt consumption patterns in countries like Germany.
Fastest growing region for the digestive health products market : The Asia Pacific regional market is projected to expand at the fastest pace during the forecast period. This is attributed to rising lifestyles diseases, increasing health expenditures, growing middle-class population and their purchasing power as well as large consumer base across highly populated countries like China and India which offer immense opportunities. Heightened awareness regarding digestive care products and their benefits through increased health programs and social media further support market growth.
“*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it”