Digestive Health Products Market

Probiotics Supplements is the largest segment driving the growth of the Digestive Health Products Market


The global Digestive Health Products Market is estimated to be valued at US$ 50.41 Bn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Digestive health products include probiotic supplements, prebiotic supplements, digestive enzymes, and others that help improve digestion, aid nutrient absorption, and maintain a healthy gut and digestive tract. These products are available in various forms such as capsules, tablets, powder, liquid, and others.

Market key trends:

One of the major trends in the digestive health products market is increasing focus on gut health. Maintaining a healthy gut and digestive system is important for overall well-being. Growing awareness about the link between gut health and various health conditions such as obesity, diabetes, heart disease, mental health conditions is driving demand for digestive health products. Consumers are increasingly adopting probiotic supplements and prebiotic foods and drinks to support gut microbiota and digestive function. Furthermore, ease of availability of these products through retail stores as well as e-commerce platforms and growing promotion by manufacturers is also fueling growth of the digestive health products market.

SWOT Analysis

Strength: Digestive health products help maintain gut health and prevent digestive disorders. They boost the immune system and improve nutrient absorption.
Weakness: Some digestive health supplements lack clinical evidence to support their claimed health benefits. Exaggerated marketing claims can undermine their credibility.
Opportunity: Rising health awareness is driving demand for preventive healthcare products. Growing prevalence of gut-related diseases also presents an opportunity.
Threats: Strict regulatory norms and approval process pose challenges for new products. Competition from alternative treatment options can impact sales.

Key Takeaways

The Global Digestive Health Products Market Size is expected to witness high growth, exhibiting CAGR of 7.2% over the forecast period, due to increasing awareness about gut health and its link to overall well-being. Rising occurrence of digestive disorders like irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD) is driving demand for preventive products.

Regional analysis: North America currently dominates the market due to growing consumer preference for preventive healthcare and high health expenditure. Asia Pacific is expected to grow at the fastest pace owing to rising health consciousness, growing disposable incomes and expansion of modern retail channels in emerging countries.

Key players operating in the digestive health products market are Danone S.A., Arla Foods amba, Nestle, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, Mondelēz International, PepsiCo, Inc., and Kellogg NA Co. These players are focusing on new product development, mergers, acquisitions and partnerships to strengthen their market position.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it