Diaper Bag Market is estimated to Witness Steady Growth Owing to Increasing Working Women Population
The diaper bag market comprises a wide range of multipurpose baby care bags and backpacks designed specifically to carry essential baby care products and items when travelling with an infant or toddler. Diaper bags are primarily made of lightweight and durable materials such as nylon, polyester and canvas and offer multiple spacious pockets and compartments to organize baby essentials like diapers, wipes, bottles, clothes, toys and more. The growing number of working women and dual-income households has increased the demand for convenient and practical baby care products like diaper bags. The Global diaper bag market is estimated to be valued at US$ 705.97 Mn in 2024 and is expected to exhibit a CAGR of 2.6% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the diaper bag market include Carter’s, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle. The key opportunities in the market include innovative product development focusing on design, functionality and durability. Major brands are expanding their operations globally with an emphasis on countries with high birth rates in Asia Pacific and Latin America.
Market drivers
The increasing number of working women worldwide has become a major driver for the diaper bag market. More women re-joining the workforce after maternity leaves has raised the demand for handy and practical baby care products. Working mothers require easy to carry yet spacious bags to organize all baby care essentials needed during travel. This has propelled major brands to offer diverse designs, attractive features and performance-focused diaper bags.
PEST Analysis
Political: The government policies and regulations have little political influence on the diaper bag market. However, any changes in family planning policy and parental leaves can impact the demand.
Economic: A rise in birth rates and dual-income households with increased purchasing power are driving the economic growth of the diaper bag market. High disposable incomes allow consumers to spend more on premium and fashionable diaper bags.
Social: Changing social trends where parents want to carry their baby essentials in a convenient, comfortable, and fashionable manner is a key social factor influencing the demand. Diaper bags are seen as a necessity among new parents.
Technological: Advancements in textiles, fasteners, and accessories is allowing manufacturers to introduce innovative solutions like insulated pockets, extra compartments, stroller straps etc. Smartphone connectivity for tracking or alerts is another technological trend.
North America dominates the global diaper bag market with the highest value share. High birth rates and high purchasing power in countries like the US and Canada support the market growth in the region. Other factors like nuclear families, active lifestyles and tech-savvy consumers also drive the North American diaper bag demand.
The Asia Pacific region is identified as the fastest growing market for diaper bags. This can be attributed to rising birth rates, improving standards of living, and increasing participation of women in the workforce across populous nations like China and India. Young parents desire international and contemporary parenting products indicating strong future potential for the Asia Pacific diaper bag market.
“*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it”
