Data Central: Navigating the Future of Product Information with Product Information Management (PIM) software



Product Information Management (PIM) software:

Product Information Management (PIM) software is emerging as a crucial tool for businesses dealing with a large number of products and need to effectively manage the associated product information. PIM enables centralized management of critical product data that needs to be distributed to various customer facing channels such as websites, marketplaces, mobile apps, catalogs etc. With the perpetual growth in product catalogs and increasing demand for omnichannel experiences, PIM is fast becoming an indispensable part of enterprises’ technology stack.

What is PIM software?

PIM software provides a centralized repository to manage all product information in one place. It helps businesses store, organize and distribute critical data related to individual products like name, description, images, pricing, specs, inventory etc. With a PIM system in place, information from various source systems can be aggregated in a consistent format. This standardized product information can then be seamlessly pushed across different channels. Some key features of PIM software include:

– Centralized data storage: PIM serves as a single source of truth for all product information by providing a central repository. This eliminates data redundancy and inconsistencies across departments.

– User-friendly interface: PIM solutions offer intuitive interfaces for content authors, merchandisers and other users to easily add, edit and manage product information.

– Taxonomy management: PIM allows businesses to create and maintain flexible object-oriented taxonomies to classify products. This brings structure to product catalogs.

– Multilingual capabilities: PIM software supports creating and maintaining product content in multiple languages to target global audiences and comply with regional requirements.

– Syndication: The product information maintained in PIM can be automatically syndicated to various selling channels with the click of a button. This ensures consistency.

Benefits of using PIM software

Adopting a PIM solution confers numerous advantages to businesses as discussed below:

Reduced Costs

– PIM eliminates data duplication and inconsistencies across systems, saving costs associated with inaccuracies. Additionally, centralized management is more efficient than manual processes.

Improved Customer Experience

– Customers benefit from consistent, accurate and detailed product information across all touchpoints. This enhances the overall shopping experience.

Increased Revenue

– Well-optimized product pages boost conversions. PIM also enables quick launch of new products on all channels to capture market opportunities.

Operational Efficiencies

– Workflow automation and approvals streamline processes. Intuitive interfaces expedite content updates by merchandisers and marketers.

Compliance Management

– Features like taxonomy management and approval workflows help comply with industry and regional regulations.

Global Presence

– Multilingual and localization capabilities allow brands to go global and target a worldwide audience.

Types of PIM Solutions

PIM software solutions can be broadly categorized into three types based on their scale and capabilities:

– Basic PIM: Entry-level solutions ideal for smaller businesses with modest needs. Provide basic data management features.

– Mid-market PIM: Comprehensive suites addressing requirements of mid-sized companies. Offer robust content, taxonomy and syndication capabilities.

– Enterprise PIM: Highly scalable platforms for large enterprises dealing with enormous product catalogs. Integrate with multiple source and target systems. Provide administrative controls and customization.

How to Select the Right PIM?

There are a few key factors to evaluate when shortlisting and selecting a suitable PIM system:

– Catalog size and growth plans

– Number of internal and external users/contributors

– Integration needs with source and target systems

– Multichannel distribution requirements

– Customization flexibility

– Pricing and licensing model

– Vendor reputation and support

– Future roadmap and platform agility

Leading PIM Vendors

Major players providing PIM solutions globally include Akeneo, Salsify, inRiver, Stibo Systems, Catsy, Profisee, censhare and many others. Enterprises can evaluate offerings from top vendors based on their unique business needs and technical preferences. PIM selection is an important decision that requires thorough evaluation of various RFP responses and product demonstrations.


To summarize, Product Information Management (PIM) software  has emerged as a vital part of Digital Transformation initiatives of multichannel businesses. It brings much needed efficiency, consistency and agility to product information management processes. Proper selection and implementation of a feature-rich, scalable and flexible PIM platform can greatly boost productivity, sales and customer experience. With the expanding markets and ever growing catalogs, investment in a robust PIM solution makes complete business sense for catalog-driven companies.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it