Curling irons, also known as curling tongs, are hair styling tools used to curl hair by manually crimping sections of hair around a rod and applying heat. Curling irons are powered by electricity and come in a range of sizes and barrel widths to create different styles of curls and waves. They are commonly used to add volume, shape and texture to straight or limp hair. The global demand for curling irons has been rising significantly owing to rapid urbanization in developing countries. As more people migrate to cities and join the workforce, personal grooming and styling hair with heat tools such as curling irons is becoming increasingly popular.
The global curling irons market is estimated to be valued at US$ 1.2 billion in 2023 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rapid urbanization driving increased demand for curling irons (as mentioned in the heading). As populations shift from rural to urban areas, priorities around personal appearance and grooming rise. Styling hair with tools like curling irons is becoming more common as aspirational lifestyles in cities emphasize fashion and aesthetics. Another key driver is the growing influence of social media and online beauty trends. Platforms like YouTube, Instagram and TikTok see thousands of hair and makeup tutorials posted daily that popularize new styles using specialized tools. This inspires younger consumers especially to experiment with their looks using the latest tools and techniques. Rising influence of western beauty standards worldwide also propels the need for hair straightening and curling appliances in diverse markets.
Segment Analysis
The curling iron market can be segmented based on product type, end use and distribution channel. Based on product type, the market is segmented into ceramic curling irons and tourmaline curling irons, out of which ceramic curling irons dominate the market and account for around 65% share. Ceramic curling irons are preferred more as they heat up hair evenly and don’t cause damage.
PEST Analysis
Political: There are no major political factors affecting the curling iron market.
Economic: With rising disposable incomes and changing lifestyles, consumers are willing to spend more on personal grooming and styling products like curling irons. This acts as an opportunity for market growth.
Social: Growing awareness about different hairstyles and trends on social media is fueling the demand for curling irons among both men and women to try new looks.
Technological: Leading brands are focusing on product innovation and incorporating advanced technologies like ceramic tourmaline coating and ionic conditioning in curling irons for faster and safer styling without hair damage.
Key Takeaways
The Global Curling Irons Market Size is expected to witness high growth over the forecast period of 2024 to 2031.
Regional analysis: North America dominates the global curling irons market with over 40% share due to presence of most global and local brands and changing hair styling habits. Key players operating in the curling irons market are Koninklijke Philips N.V., Helen of Troy, Conair Corporation, Revlon Inc., CROC INC., Spectrum Brands Inc., Dyson, Drybar Holdings LLC.
Key players operating in the curling irons market are Koninklijke Philips N.V., Helen of Troy, Conair Corporation, Revlon Inc., CROC INC., Spectrum Brands Inc., Dyson, Drybar Holdings LLC. Conair Corporation leads the market owing to its wide product portfolio and established distribution network. Spectrum Brands, under the brand Remington, is another leading player in home hair styling appliances including curling irons. Drybar Holdings offers high end specialty curling irons targeted at premium salons and professionals.
