The culinary arts tourism market involves travel to various destinations to experience different cuisines and cultural elements reflected through food and beverages. It allows tourists to immerse themselves in authentic food culture by learning cooking techniques, visiting farms, interacting with chefs and local community members. Cuisines have become an integral part of cultural heritage and take pride in indigenous food practices. The interest in culinary experiences has been a major factor attracting tourists from across the globe. A unique culinary holiday offers tourists an insight into history, agriculture practices, social behaviors and lifestyle through regional dishes. Culinary workshops, food festivals, cooking vacations, farm visits and culinary tours are some of the popular tourism products associated with the market.
The Global culinary arts tourism market is estimated to be valued at US$ 13.66 Bn in 2024 and is expected to exhibit a CAGR of 18% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the culinary arts tourism market are Abercrombie Kent USA, LLC, Greaves Travel Ltd, India Food Tour, Classic Journeys, LLC, The FTC4Lobe Group, The Travel Corporation, Gourmet on Tour, Culinary Adventures International, Culinary Tours, Butterfield Robinson Inc., International Culinary Tours, and Forks on the Road. These players offer immersive culinary and cultural experiences through guided small group tours lead by experts.
The rising popularity of food experiences on social media platforms has increased awareness and interest of millennials and generation Z in culinary adventures. The exposure to diverse cuisines during foreign travels has further boosted the demand. Emerging culinary destinations in South East Asia, Latin America and Africa are creating opportunities for culinary tourism operators to expand their service offerings and attract new clientele.
The Culinary Arts Tourism Market Demand industry is expanding globally with travelers increasingly seeking immersive cultural experiences through locally sourced cuisine, cooking classes and interactions with local chefs and communities. Destinations worldwide are promoting their indigenous culinary heritage to boost tourism. Governments are also supporting initiatives with infrastructure development for food festivals, culinary trails and sustainable community-based programs.
Market Drivers
The growing popularity of food experiences and greater exposure through social media is a major market driver. Travelers today are more inclined towards unique and immersive activities that give them deeper insights into local culture through its cuisine rather than superficial sightseeing. The experience economy is driving the demand for interactive, hands-on workshops rather than being just passive observers. This has significantly boosted culinary tourism.
PEST Analysis
Political: The Culinary Arts Tourism Market is influenced by government policies and regulations related to tourism promotion and development. Favourable policies can help boost this sector.
Economic: Factors such as rising disposable incomes, growing interest of people in unique travel experiences and indulging in local cuisines positively impact the culinary arts tourism market.
Social: Changes in lifestyle and food habits along with increasing popularity of niche tourism experiences aid the market growth. People are more interested in exploring diverse cultures and traditions through their local cuisines.
Technological: Advancements in digital technology and ease of online travel bookings have facilitated the growth of culinary arts tourism. Travelers can easily look for and book culinary-related tours and classes online. Use of smartphones for discovering new food experiences also enhances the demand.
Regions with major market concentration
North America accounts for the largest share in terms of value. The presence of prominent culinary destinations such as California, New Orleans and Boston attracts significant number of culinary tourists. Europe is another lucrative region with popular culinary tourism markets in countries like Italy, France and Greece. Their rich food heritage and cultural traditions related to cooking make them preferred global destinations.
Fastest growing regional market
The Asia Pacific region is expected to witness the fastest growth over the forecast period driven by rapid development of tourism infrastructure as well as growing popularity of street food culture and international flavours in various Asian countries. Increasing tourism promotion by governments of nations like Thailand, Vietnam and Indonesia will aid the market expansion.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
