Cosmetics Market Poised to Grow at a Robust Pace Due to Rising Influence of Social Media


The global cosmetics market is estimated to be valued at US$ 438.5 Bn in 2024 and is expected to exhibit a CAGR of 5.3% over the forecast period 2023 to 2030. Cosmetics products such as skin care, hair care, make-up and perfumes help enhance physical appearance and self-image. Rising self-consciousness among individuals regarding physical appearance along with growing influence of social media promoting cosmetic products is fuelling market growth. The market has witnessed increased demand for organic and natural ingredients based products owing to rising health consciousness.

Key Takeaways

Key players operating in the cosmetics market are L’Oreal S.A, Unilever plc., The Procter & Gamble Company, The Estee Lauder Companies Inc., Shiseido Company, Limited, LVMH Moët Hennessy, Kao Corporation., Oriflame Holding AG, Avon Products Inc., Revlon, Inc. These players are focusing on new product launches using natural ingredients to cater to shifting consumer preferences.

The market provides numerous opportunities for new entrants including expansion in online retailing and social selling. Growing popularity of youtube and influencer marketing has increased scope for advertising new cosmetic brands. Furthermore, demand for personalized cosmetics and customization options according to skin type and needs offers immense opportunities.

Advancements in skincare technologies and ingredients sourcing has transformed the industry. Technologies such as artificial intelligence, augmented reality and virtual try-on tools enable consumers to test products virtually before purchase. They have also aided manufacturers in developing customized formulations.

Market Drivers

Rising working women population: Growing number of working women has boosted demand for premium skin, hair and color cosmetic products. Working women are more conscious about professional appearance and grooming.

Influence of entertainment and fashion industry: Growing fashion and entertainment industry promoting certain makeup styles and looks significantly impacts product demand. It motivates individuals to experiment with new looks using available cosmetic ranges.

Increasing spending on personal care: Rise in disposable incomes coupled with changing lifestyles has elevated spending on personal care and aesthetic products globally. Individuals are willing to pay premium prices for effective high-quality cosmetic goods.

Current challenges in the cosmetics market:

The cosmetics market has been facing numerous challenges recently. Counterfeit products have become a big issue, with fake cosmetic items flooding the market and harming brand reputation. Also, sustainability has emerged as a major concern for consumers. They are increasingly demanding eco-friendly packaging and natural ingredients. Supply chain disruptions caused by the pandemic have also impacted the industry. With travel restrictions and lockdowns, the demand for certain product categories like color cosmetics witnessed a decline. Rising inflation further adds to the costs of raw materials and operations. Additionally, increasing competition from indie brands and direct-to-consumer labels has intensified competition in the market.

SWOT Analysis

  • Strength: Wide product portfolio and strong brand loyalty among customers. Innovation is a key strength with continuous new product launches.
  • Weakness: Overdependency on a few major markets and vulnerability to economic slowdowns. High advertising and promotion costs impact margins.
  • Opportunity: Growing demand for customized and personalized cosmetic products offers new opportunities. Expanding into Underpenetrated emerging markets with rising incomes presents scope for business growth.
  • Threats: Stringent regulations around ingredients and packaging pose compliance challenges. Intense price competition from private labels is a threat.

Geographical Regions

In terms of value, North America accounts for the largest share of over 30% of the cosmetics market currently. The U.S. is the major revenue generator due to high per capita cosmetics spends. Europe is another prominent regional market with several leading brands headquartered in countries like France and Italy. Asia Pacific is identified as the fastest growing region over the forecast period riding on rising middle class and changing beauty standards in densely populated nations of India and China. Latin America and Middle East & Africa also present expansion opportunities for key players to tap into new customer segments.

The Asia Pacific region is projected to witness the highest growth during the forecast period from 2023 to 2030. This can be attributed to growing consciousness about physical appearance, improving spending capacity, and expanding middle-class population in emerging countries like China, India and Southeast Asian nations. Easier access through e-commerce and growing influence of Western beauty trends are fueling the cosmetics market growth across Asia Pacific.