Colostomy Bags Market is Estimated to Witness High Growth Owing to Surging Geriatric Population


Colostomy bags are medical devices that are attached to the abdomen following colostomy surgery to collect waste matter discharged from the colon. They come in various sizes and styles to suit individual needs and lifestyles. Colostomy bags provide patients dignity and discretion by allowing them to continue daily activities.

Market Dynamics:

The colostomy bags market is expected to grow significantly during the forecast period owing to the rapidly aging global population that is more prone to conditions requiring colostomy procedures. According to the United Nations, the world’s population aged 65 years and older is projected to grow from nearly 547 million in 2015 to over 1.5 billion in 2050. The rising prevalence of inflammatory bowel disease, bowel cancer, and other intestinal disorders also contributes to market growth. Furthermore, technological advancements in colostomy bag design for enhanced functionality, discretion, and comfort further support the market expansion.

Increasing Prevalence of Colorectal Cancer:

Colorectal cancer is one of the leading causes of cancer-related deaths globally. According to the American Cancer Society, in 2022, it is estimated that there will be 149,500 new cases of colon cancer and 43,340 new cases of rectal cancer diagnosed in the United States. The risk of colorectal cancer increases with age and family history of the disease. Patients diagnosed with colorectal cancer often undergo surgical resection of tumors that may require formation of a colostomy. The rising prevalence of colorectal cancer is expected to augment the demand for colostomy bags for short term or long term management.

Growing Geriatric Population:

As life expectancy increases globally, the proportion of the world’s population over 60 years is rising significantly. Older adults are more prone to develop chronic diseases like colorectal cancer due to age-related decline in immunity. Older patients also have higher rates of postoperative complications that may necessitate prolonged use of colostomy bags. According to the United Nations, the number of people aged 65 years or over is projected to grow from about 703 million in 2019 to 1.5 billion in 2050. This demographic shift towards the elderly population is likely to boost the colostomy bags market.

High Cost of Surgery and Extended Hospital Stays:

Colorectal cancer often requires extensive surgery which involves high costs. Furthermore, postoperative recovery and hospital stays can be prolonged in older patients and those with comorbidities. This significantly increases the financial burden on patients and healthcare systems. Use of colostomy bags allows for early discharge from hospitals and continuation of recovery at home, thereby reducing treatment expenses. This cost-saving advantage of colostomy bags makes them an affordable option, especially in price-sensitive developing nations.

Lack of Standardization:

Colostomy bags vary widely in terms of quality, specialty features, pricing and manufacturing standards across different brands. There exists a lack of global consensus on standard test protocols to evaluate mechanical strength, leakage resistance and biocompatibility of various colostomy bag materials. This inconsistency poses challenges to patients in choosing the right product as per their stoma type and lifestyle needs. Regulatory bodies need to introduce standardized testing and classification systems to enhance product safety, efficacy and comparative evaluation for informed decision making. This remains a key market restraint that hinders overall demand.

Increased Product Innovation:

Major players in the colostomy bags industry are investing heavily in R&D to develop novel product formulations, designs, and accessories. This includes one-piece and two-piece bags with odor-barrier films, clip-free couplings, swim-safe bags, bags tailored for different stoma shapes/outputs, convex bags for better adhesion etc. Customization options have widened the target market beyond colorectal cancer patients. Technological modernization is making bags discreet, leakage-proof and easier to use. Such continued product innovation addresses unmet needs and strengthens customer loyalty, representing a key growth opportunity.

Shift towards One-Piece Pouches:

Two-piece pouches that require coupling a separate bag and flange have been traditionally popular. However, one-piece pouches that integrate the flange with the bag interior are gaining more acceptance. They are simpler, reduce mess and ensure leak-proof sealing. Another favorable trend is the replacement of adhesive strips with pre-cut hydrocolloid adhesives with extended wear time. One-piece products give a seamless look and feel. The convenience factor and improved performance are prompting more users to switch to one-piece pouches over two-piece varieties. This changing preference reflects a significant market trend in favor of integrated one-piece system technologies.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it