Cold pressed juice offers an abundance of nutrients and minerals in their purest and most bioavailable form. Being 100% raw and cold pressed, cold pressed juices retain all the natural enzymes found in fruits and vegetables that are typically destroyed during other processing methods like pasteurization, evaporation, or high heat. This nutrient-dense method of juicing provides a convenient way for people to consume their daily recommended fruits and vegetables intake.

The global cold pressed juice market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the major trends driving growth in the cold pressed juice market is the rising health consciousness among consumers and growing preference for healthy beverages. Cold pressed juices are gaining popularity as a nutritious alternative to processed store-bought juices and sodas which are high in sugar content. The process of cold pressing juices at low temperatures helps retain the essential vitamins, minerals, antioxidants, and live enzymes from fruits and vegetables. This differentiates cold pressed juices as a healthier option compared to other processed juices. Moreover, the pandemic has further increased focus on health and immunity, boosting demand for nutrient-dense cold pressed juices. Manufacturers are launching new juice blends formulated with superfoods and ingredients that provide specific health benefits like boosting energy, aiding detoxification, or weight management. This trend is expected to continue propelling market growth over the forecast period.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate due to high capital requirement and the presence of established brands. However, the growing trend of healthy living provides opportunities.

Bargaining power of buyers: The bargaining power of buyers is high due to the availability of substitutes and increasing health awareness. Buyers can switch between brands based on quality and price.

Bargaining power of suppliers: The bargaining power of suppliers is moderate since the raw materials required are commonly available fruit and vegetable ingredients. However, maintaining consistency in quality and supply affects suppliers’ power.

Threat of new substitutes: The threat of new substitutes is high with the emergence of fresh juices, dairy-based smoothies and RTD tea/coffee. Changing consumer preferences remain a challenge.

Competitive rivalry: The competitive rivalry is high among the top brands. Companies compete based on unique flavors, innovative packaging and health claims.

Key Takeaways

The Global Cold Pressed Juice Market Demand is expected to witness high growth. Rising obesity and health issues have increased the demand for nutrient-rich beverages. The global cold pressed juice market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031.

The North America region currently dominates the market due to increasing adoption of healthy diets. Changing lifestyles and exposure to international cuisines have propelled the growth of cold pressed juices in the region. The Asia Pacific region is expected to witness the fastest growth during the forecast period. Increasing health awareness along with growing disposable incomes in developing countries like India and China is driving the market. Countries like Japan and Australia are also significant and established markets. South East Asian countries represent new growth opportunities with rising millennial population.

Key players

Key players operating in the cold pressed juice market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive, Lightning Technologies LLC., LogTrade, Metiora, NFC Group, RM2., TronicsZone, and others. Brands compete on parameters like certifications, shelf-life and minimally processed techniques. Innovation in flavor profiles and packaging catering to consumers’ wellness needs is the key focus area.

*Note:
1.  Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it