Cold pressed juice refers to fruit and vegetable juices that are extracted or pressed using mechanical pressure without heating the produce above 47°C. This extraction process prevents oxidation and ensures maximum retention of nutrients, flavors, and enzymes in the juice. Cold pressed juices are widely sold as packaged juices or smoothies in grocery stores and retail outlets. The juices commonly used for cold pressing include apple, orange, grapefruit, pineapple, kale, spinach, celery, carrot, and beetroot. With rising awareness about the importance of a diet rich in nutrients, clean label products and boosting immunity, the demand for cold pressed juices is growing substantially. The global cold pressed juice market is estimated to be valued at US$ 4.2 billion in 2023 and is expected to exhibit a CAGR of 4.1% over the forecast period 2023-2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
Rising Health Consciousness Among Consumers (as referred from heading): Cold pressed juices are gaining traction among health-conscious consumers as they provide an easy way to consume fresh fruits and vegetables without adding sugars or preservatives. The nutrients and antioxidants in cold pressed juices are known to support immunity, exercise recovery, anti-aging effects, and overall well-being. With increasing health problems like obesity, diabetes, and cardiovascular ailments, consumers are shifting focus towards preventive healthcare through a balanced diet. This is driving the demand for on-the-go healthy beverage options like cold pressed juices.

Focus on Natural and Clean-Label Products: Today’s consumers closely scrutinize product labels and demand transparency from brands regarding ingredients, processing methods and sourcing practices. Cold pressed juices meet this demand as the process does not involve any heating or pasteurization, ensuring maximum retention of nutrients. The process also prevents the need for additives like preservatives. As such, cold pressed juices are attracting consumers looking for natural, clean-label products.
Segment Analysis
The global cold pressed juice market is primarily segmented into fruits, vegetables and blended juice. Among these, the fruits segment dominates the market with over 60% share owing to higher consumer preference for fruit juices. This segment includes orange, apple, mixed berries and other fruit based cold pressed juices. Fruits are considered wholesome and extremely healthy, hence fruit based cold pressed juices are gaining more popularity.

PEST Analysis
Political: The government policies related to environment safety and sustainable practices promote the adoption of cold pressed juice as it involves minimal processing without heat treatment. Various regulations regarding product labeling and nutritional claims are framed which compels manufacturers to follow standards.

Economic: Rising disposable incomes, growing health consciousness and changing lifestyles are fueling the sales of cold pressed juice in developing nations. On the supply side, availability of advanced cold pressed extraction techniques at competitive costs aids manufacturers to maximize production efficiently.

Social: Social media influencers and celebrities actively promote the virtues of cold pressed juices to maintain health and fitness. Growing popularity of healthy beverages among younger population drives the social trend of cold pressed juices consumption.

Technological: Modern cold pressing technologies such as dual auger extraction and low rpm pressing allow high juice yields without compromising quality. Automation in production lines helps boost the output and meet large scale demands. Continuous technology advancements will further optimize the cold pressing process.

Key Takeaways

The global cold pressed juice market share is expected to witness high growth over the forecast period owing to increasing awareness about nutritional benefits of cold pressed juices.

Regional analysis: North America dominates the global cold pressed juice market with over 40% share led by U.S. and Canada. Rising health consciousness and expanding base of health-conscious consumers drive the North America cold pressed juice market.

Key players operating in the cold pressed juice market are Suja Life, PepsiCo, RAW Pressery, Juicero, Evolution Fresh and Liquiteria.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it