The global Cold Pressed Juice Market is estimated to be valued at US$ 799.2332 Bn in 2023 and is expected to exhibit a CAGR of 12.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Cold pressed juices are prepared by crushing fresh fruits and vegetables mechanically without applying heat. This process helps retain maximum nutrients, enzymes and antioxidants levels of the fruits and vegetables. The process extracts juice at low temperatures thereby retaining the natural color, flavor and nutrients.
Market key trends:
One of the key trends driving the growth of cold pressed juice market is the rising health consciousness among consumers. Consumers are increasingly preference for nutrient-dense beverages that provide health benefits. Cold pressed juices are considered very healthy as they are high in vitamins, minerals, enzymes and antioxidants as compared to traditionally processed juices. The process of cold pressing helps preserve most of the nutrients from raw fruits and vegetables. This factor is resulting in the rising demand for cold pressed juices.
SWOT Analysis
Strength: Cold pressed juice retains more nutrients, vitamins, and minerals compared to traditionally produced juices due to the low heating process. They have more fiber content and are considered healthier.
Weakness: Cold pressed juices have a shorter shelf life compared to traditionally pasteurized juices. They also have a higher production cost.
Opportunity: Rising health consciousness among consumers is driving the demand for cold pressed juices as they are considered more natural and nutritious. The growing popularity of clean label products also presents an opportunity.
Threats: Presence of various substitutes such as fresh fruits, vegetables, yogurt, buttermilk etc. pose a threat. Strict regulations regarding food quality and safety also pose challenges.
Key Takeaways
The Global Cold Pressed Juice Market Size is expected to witness high growth, exhibiting a CAGR of 12% over the forecast period, due to increasing health consciousness among consumers. Cold pressed juices are considered a healthier option compared to traditionally pasteurized juices due to higher nutrient retention.
Regional analysis: North America dominates the global cold pressed juice market currently. However, Asia Pacific is expected to witness the fastest growth over the forecast period owing to rising disposable incomes, growing health awareness, and increasing adoption of western lifestyle in countries such as China and India.
Key players operating in the cold pressed juice include PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. Key players are focused on offering innovative products fortified with various superfruits and herbs. They are also investing in brand marketing and distribution expansion to strengthen their market position. Players are expanding to developing regions to leverage opportunities amid rising health consciousness.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it