The cat litter market comprises products essential for sanitary waste disposal by cats. Cat litter made from clay or silica crystals effectively absorbs waste and odors. Considering cats are popular household pets globally, their owners incur litter expenses regularly. Rising pet adoption during the pandemic has augmented the demand for cat litter supplies.
The global Cat Litter Market is estimated to be valued at US$ 4.97 Bn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The key trend propelling the Global Cat Litter Market Size is the rising pet ownership due to multiple factors such as growing urbanization and preferences for small housing. As per recent statistics, over 85 million homes in the United States own at least one pet, estimating over 180 million pets owned. Highly absorbent and affordable clumping clay litter remains a top choice. However, manufacturers focus on natural raw materials and recyclable packaging to cater to health and environmentally conscious owners. Companies emphasize litter made from wheat, corn, wood or paper products marketed as eco-friendly options. Innovation in charcoal and silica crystal litter varieties additionally attracts new customers.
SWOT Analysis
Strength: Cat litter being a consumable product ensures repeat purchases and thus stable recurring revenue. Biodegradable clay and silica gel litters have minimal environmental footprint.
Weakness: Large multinational brands dominating shelf space at retail outlets limits opportunities for small players. High packaging and logistics costs decreases profit margins.
Opportunity: Growing pet humanization trend and rising disposable incomes in developing nations boosts cat ownership and thus litter demand. Innovation in odor control attracts certain segment of cat owners.
Threats: Economic slowdowns can impact discretionary spending on pet supplies. Competition from substitutes like newspapers and recycling poses pricing pressure.
Key Takeaways
The global cat litter market is expected to witness high growth over the forecast period of 2023 to 2030. The global Cat Litter Market is estimated to be valued at US$ 4.97 Bn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030.
The North American region currently dominates the cat litter market with the largest demand coming from countries like the United States and Canada. Factors such as rising pet ownership, increased spending on pet care products and growing number of multi-cat households being primary drivers of cat litter sales across the region.
Key players operating in the cat litter market are Givaudan SA, International Flavors & Fragrances Inc., Firmenich SA, Symrise AG, Takasago International Corporation, Sensient Technologies Corporation, T. Hasegawa Co., Ltd., Kerry Group, Mane SA, and Huabao International Holdings Limited. These companies are focusing on new product introductions catering to pet owners evolving needs of odor control and ease of cleaning.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
