Bodybuilding Supplements Market

Global Bodybuilding Supplements Market is witnessing trends towards Focus on Natural Products


The global bodybuilding supplements market involves manufacture and sale of dietary supplements and ingredients helping build and enhance muscle mass. Products include whey and casein protein powders, branched-chain amino acids, creatine, multivitamins, and minerals. They provide nutrients essential for muscle growth and recovery from intense workouts.

The global bodybuilding supplements market is estimated to be valued at US$ 22.31 BN in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024 t0 2031.

Key Takeaways

Key players operating in the global bodybuilding supplements market are Glanbia plc, Abbott, GSK, Amway, Nestlé S.A., MusclePharm., BA Sports Nutrition, CSN, AMCO Proteins, DYMATIZE ENTERPRISES, LLC., CytoSport Inc., Iovate Health Sciences International Inc, RSP Nutrition, GELITA AG, Hoogwegt., Mondelez International group., QuestNutrition & LLC., and The Bountiful Company. Rising health consciousness and improving living standards have resulted in increased spending on nutritional and dietary supplements for muscle gain. Growing popularity of bodybuilding as a sport and increasing number of recreational bodybuilders have augmented the demand for supplements. Manufacturers are expanding their presence globally through e-commerce platforms and distribution agreements with local players.

Market Key Trends

One of the key trends in the Global Bodybuilding Supplements Market Size is the growing focus on natural products. Consumers are increasingly preferring supplements containing natural and plant-based ingredients over chemical or synthetic ones due to perceived safety concerns. This has prompted manufacturers to utilize vegan, non-GMO, and sustainable ingredients and promote their products as clean label. Additionally, the use of probiotics, superfoods, and adaptogens in supplements is gaining traction. Players are also introducing offerings tailored for different genders and ages to better cater to consumers’ changing needs. Innovation in formulations, flavors, and delivery formats coupled with celebrity endorsements will continue shaping the market.

Porter’s Analysis
Threat of new entrants: The global bodybuilding supplements market has moderate threat of new entrants due to the presence of well established players and high R&D and branding costs involved in the market.

Bargaining power of buyers: The bargaining power of buyers is moderate in this market as there are a large number of buyers and products can be substituted easily.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are many suppliers present for raw materials and there is a threat of forward integration by suppliers.

Threat of new substitutes: The threat of new substitutes is low as there are very few substitutes for bodybuilding supplements which provide similar benefits.

Competitive rivalry: The competitive rivalry is high due to many global and private label players competing for market share.

Geographical Regions with Highest Market Share
North America region currently holds the largest share in the global bodybuilding supplements market in terms of value, primarily due to growing health and fitness trends in the United States and Canada. The easy availability of supplements through online and offline stores is also a major factor contributing to the large market size of North America.

Fastest Growing Geographical Region

The Asia Pacific region is projected to be the fastest growing region for the global bodybuilding supplements market during the forecast period. This is attributed to increasing youth population, rising disposable incomes, growing health awareness and western influence on lifestyle changes in developing countries of Asia Pacific. Rapid urbanization coupled with improving standards of living is further expected to drive the demand for bodybuilding supplements in Asia Pacific between 2024 t0 2031.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it