The beer market has been experiencing rapid growth over the past few years. Beer is one of the most popular alcoholic beverages produced by the fermentation of cereals. The various types of beers include lager, ale, hybrid beer, bock beer, and stout. Beer offers numerous health benefits due to the presence of antioxidants, vitamin B, and magnesium. It also helps induce sleep and relax muscles. Rising disposable incomes and changing lifestyles have increased beer consumption globally. Additionally, the introduction of low or zero-alcohol and flavored beer variants by major players has boosted the market growth. However, strict government regulations and increasing health awareness pose challenges for the market.

The Global Beer Market Size is estimated to be valued at US$ 946.21 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period between 2024 to 2031.

Key Takeaways

Key players operating in the beer market are B. Braun Melsungen AG, Baxter, BD, Johnson & Johnson Private Limited, Stryker Corp., Integra LifeSciences Corporation, Medtronic plc, Acera Surgical, Inc., Anthrex, Inc., Acelity L.P. Inc., Biorez, Aroa Biosurgery Limited, Misonix, Inc., Ortho Regenerative Technologies Inc., AlloSource, Boston Scientific Corporation, TEIJIN LIMITED, and Smith+Nephew, CONMED Corporation. The major players are focusing on expanding their product portfolio and global footprint through mergers & acquisitions.

The growing consumption of craft and premium beers among millennials presents significant growth opportunities for craft brewers. Technological advancements in beer brewing such as automated systems and robotics are helping craft brewers scale up production while maintaining product quality.

Innovations in beer brewing technology, such as automation and use of sensors have optimized the brewing process, improved consistency and yields. Use of digital technologies for connected breweries and predictive maintenance is helping major players gain operational efficiencies.

Market drivers

Changing lifestyles and rising socializing at pubs, bars and breweries have significantly driven the beer market. Beer consumption is largely a social activity and the growing number of breweries offering vibrant customer experiences is attracting more consumers globally. The marketing strategies by major players promoting beer as a lifestyle product have also propelled the market growth.

Current challenges in the beer market
The beer market is facing challenges from factors such as changing consumer preferences and rising health consciousness. Younger consumers are shifting towards healthier alcoholic and non-alcoholic beverage options. This poses a threat to the growth of traditional beers. Rising input costs due to inflation is also reducing the margins of beer manufacturers. Strict government regulations around alcohol consumption in many countries can potentially impact the sales volume growth of the beer industry.

SWOT Analysis

Strength: Wide product portfolio and brand recognition of major players. Established distribution network globally.
Weakness: High dependency on raw material prices. Vulnerable to substitutes like spirits and wine.
Opportunity: Growth of craft and local breweries segment. Innovation in product flavors and packaging.
Threats: Strict regulations on alcohol advertisements and promotions. Higher tax imposition on beer products.

Geographical regions of concentration
In terms of value, the beer market is highly concentrated in North America and Europe. The United States holds the largest share globally due to huge consumption base and variety of beer styles. Germany, China and Brazil are other major markets based on sales volume.

Fastest growing region
Asia Pacific region is poised to be the fastest growing market for beer during the forecast period. Rising disposable incomes, expanding young population and growing social acceptance of alcohol are driving the beer consumption in countries like India and China. Efforts by international brewers to tap opportunities in Asia will further support the market growth in this region.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it