Specialty and Fine Chemicals

Global Alcohol Ethoxylates Market is prospering with increased demand for Personal Care Products


The Global Alcohol Ethoxylates Market has witnessed steady growth over the past few years owing to increasing demand for versatile surfactants from the personal care industry. Alcohol ethoxylates are non-ionic surfactants derived from alcohol that provide excellent wetting, detergency and emulsification properties. Used extensively in cosmetics, skin care, hair care and oral care products, alcohol ethoxylates help create stable emulsions while improving the feel and texture of formulations.

The Global Alcohol Ethoxylates Market Demand is estimated to be valued at US$ 5.75 BN in 2024 and is expected to exhibit a CAGR of 4.2% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Global Alcohol Ethoxylates market are AkzoNobel N.V., BASF SE, Clariant AG, Dow Chemical Company, E.I. du Pont de Nemours and Company, Evonik Industries AG, Huntsman International LLC, India Glycols Limited, Mitsui Chemicals, Inc., Sasol Limited, and Stepan Company. Key players are focusing on capacity expansion and new product launches to capitalize on growing demand.

The growing demand for personal care and cosmetic products from developing nations is expected to drive market growth over the forecast period. Strengthening economic conditions and rising disposable incomes are enabling consumers to spend more on personal care products.

Increasing global footprint of key market players through expansion into Asia Pacific and Latin America is another factor augmenting demand. AkzoNobel and BASF have invested significantly in manufacturing facilities across China, India and Brazil to cater to emerging markets.

Market key trends

The increasing popularity of natural and plant-based ingredients in personal care is a major trend shaping the alcohol ethoxylates market. Consumers are preferring greener products made from plant-derived surfactants over their synthetic counterparts. Leading manufacturers have started offering alcohol ethoxylates sourced fromcoconut oil, palm kernel oil and sugarcane to capitalize on this demand. Growth in online retail platforms for personal care products is also facilitating the adoption of green surfactants.

Porter’s Analysis

Threat of new entrants: High capital requirements required to enter this market make threat moderate.

Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes.

Bargaining power of suppliers: Suppliers have moderate bargaining power due to availability of close substitutes.

Threat of new substitutes: Threat is moderate as manufacturers are continuously developing new substitutes.

Competitive rivalry: Intense as key players differentiates through product quality, applications and customer service.

Geographical Regions

North America region accounts for the largest market share in terms of value due to established personal care and household industries. Asia Pacific region is expected to witness fastest growth over the forecast period owing to rapid economic development, rising disposable incomes and growth of end-use industries in countries such as China and India.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it