Market Overview:
The global Airsoft Guns Market is estimated to be valued at US$ 2 Bn in 2023 and is expected to exhibit a CAGR of 7.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Airsoft guns are replica toy guns used predominantly in airsoft sports and simulated military war games. Theyfire non-metallic bullet projectiles termed as “BBs” or biodegradable soft airsoft pellets for replica sport purposes.
Market key trends:
Growing popularity of outdoor recreational activities especially among youth and teenagers is a key market trend. Outdoor recreational sports like airsoft are gaining traction as they allow participants to indulge in adventure games, team building exercises while emulating simulated combat scenarios in open fields and forests. This is positively impacting the sales of airsoft guns globally. Growing investment by commercial operators into establishing large indoor and outdoor airsoft fields combined with online promotional activities to attract new participants is further driving the airsoft guns market growth.
SWOT Analysis
Strength: Airsoft guns offer a realistic simulation of actual firearms for training purposes without live ammunition, making them a safer alternative. They are also affordable compared to paintball guns.
Weakness: Airsoft guns can sometimes be mistaken for real firearms, raising safety and legal concerns. Their range and accuracy is also generally lower than other simunlation weapons.
Opportunity: Growing popularity of airsoft sports and outdoors recreational activities presents an opportunity for market expansion. Increased marketing of airsoft guns for defense and law enforcement training can further boost demand.
Threats: Strict gun laws and regulations in some countries pose challenges. Substitutes like laser tag and virtual reality simulations can also take away market share.
Key Takeaways
The Global Airsoft Guns Market Size is expected to witness high growth, exhibiting a CAGR of 7.7% over the forecast period, due to increasing popularity of airsoft games and outdoor recreational activities.
Regional analysis: Asia Pacific dominates the global market and is expected to continue its lead, owing to high participation in airsoft sports in countries like Japan and China. North America is another major regional market, driven by growing number of airsoft fields and outdoor simulation enthusiast clubs in the US and Canada.
Key players operating in the Airsoft Guns market are ICS Airsoft, Inc., Colt’s Manufacturing Company, Classic Army, Lancer Tactical, Tokyo Marui, A&K Airsoft, APS Conception, King Arms, KWA Airsoft and Valken Tactical. The market has dozens of smaller players as well, resulting in high competition. Market leaders are focusing on product innovations and expanding their distribution networks globally.
