The Africa mobile phone accessories market is poised to witness robust growth driven by increased smartphone penetration. Mobile phone accessories such as protective cases, screen protectors, power banks, and headphones have become indispensable for mobile device users in the region. Growing consumption of mobile content and connectivity needs along with the rising living standards are spearheading the demand for these accessories.
The mobile phone accessories help protect smartphones from physical damage while also enhancing user experience. Rising use of smartphones for functions beyond basic communication like mobile payments, e-commerce, mobile gaming, and online streaming has amplified the need for protective cases and power solutions. Affordable options and rising digital spending capability of African consumers are supporting the mass adoption of these ancillary products. The growing bring-your-own-device (BYOD) trend in enterprises is also propelling the sales of phone protective cases and power banks.
The Global Africa Mobile Phone Accessories Market is estimated to be valued at US$ 3552.24 Bn in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Africa Mobile Phone Accessories are IBM Corporation, Microsoft Corporation, Oracle Corporation, Software AG, Tibco Software Inc. The leading companies are focusing on new product innovations and partnerships with distributors and retailers to strengthen their presence across the region.
The growing demand for smartphones mainly driven by the young population is a major factor fueling the need for phone accessories in Africa. Rapid urbanization and rising internet penetration are enabling digital transformation which is further augmenting the sales of phone charging solutions, earphones, and protective cases.
The Africa Mobile Phone Accessories Market Demand is witnessing increased global participation by industry giants. The entry of global players with affordable product options is positively impacting the market expansion. Strategic partnerships with local players help global companies to strengthen supply chain and distribution network while catering to the value-conscious African consumers.
Market Key Trends
The growing BYOD trend among African enterprises is driving the demand for rugged phone cases and power solutions as employees use their personal devices for work. The extensive mobile work culture calls for heavy-duty accessories to protect mobile invested assets of companies. Leading ruggedized case and power bank manufacturers are capitalizing on this trend through expanded distribution partnerships across Africa.
Porter’s Analysis
Threat of new entrants: The threat is moderate as the market is highly fragmented and regional players dominate. However, requirements for huge investments and established brand deter the new players.
Bargaining power of buyers: Bargaining power of buyers is high due to availability of variety of products from different brands. Buyers can negotiate on prices easily.
Bargaining power of suppliers: Suppliers have low bargaining power due to presence of several raw material suppliers and low switching costs.
Threat of new substitutes: Threat of substitution is low as mobile phone accessories have limited alternatives.
Competitive rivalry: Intense competition exists among existing players to gain market share.
Geographical Regions
The market is currently concentrated in South Africa, followed by Nigeria and Egypt. South Africa accounts for over 30% share due to high mobile penetration and demand for accessory products.
The East Africa region is projected to be the fastest growing market during the forecast period. Countries like Tanzania, Uganda and Kenya are expected to grow at a CAGR of over 12% owing to rising disposable incomes, expanding middle class and proliferation of mobile devices. The uptake of 4G networks and availability of low-cost smartphones are driving the sales of value added accessories.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it