Active Cosmetics Market Driven By Increasing Consumer Awareness Regarding Anti-Aging Benefits

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The global active cosmetics market is witnessing an upsurge in demand owing to the numerous benefits offered by active cosmetics skincare products. Active cosmetics comprise products such as anti-aging creams, skin brightening creams, anti-acne creams, sun protection creams, and other cosmetic formulations that help fight skin damage, minimize dark spots and wrinkles, accelerate wound healing, and combat premature skin aging. These products are manufactured using active ingredients such as peptides, proteins, and derivatives that have targeted therapeutic action. The increasing consumer awareness about the anti-aging benefits of these active ingredients is driving the growth of the global active cosmetics market. The global active cosmetics market is estimated to be valued at US$ 11.62 Mn in 2024 and is expected to exhibit a CAGR of 9.9% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The key trends in the global active cosmetics market include an increasing preference for organic and natural active cosmetic products. Consumers are shifting towards natural skincare formulations containing active ingredients from natural sources such as plant extracts, herbs, and essential oils owing to mounting health and environmental consciousness. Natural active cosmetics are perceived as safer and more suitable for sensitive skin. Moreover, product innovation through advancement in delivery systems of active ingredients is another major trend. Players are investing in R&D to develop newer delivery technologies such as nanoparticles, niosomes, transfersomes, and others that help enhance the efficacy, stability, and skin penetration of active ingredients. Such innovations are expected to boost consumer demand.

Porter’s Analysis
Threat of new entrants: The active cosmetics market requires high R&D investment and established brand value. This poses significant entry barriers for new players.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes and customized products by different brands.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to availability of alternative raw material suppliers in the market.
Threat of new substitutes: Threat from substitutes is low as active ingredients are patented by leading brands and natural extracts hold novelty value.
Competitive rivalry: The active cosmetics market is fragmented with presence of local and international brands. Price competition is intense.

Key Takeaways
The Global Active Cosmetics Market Growth is expected to witness high.

Regional analysis: North America dominates the global active cosmetics market owing to increasing demand for natural and organic skincare products in the region. The Asia Pacific is expected to be the fastest growing market due to rising disposable income and growing awareness regarding anti-aging products.

Key players operating in the active cosmetics market are Medtronic, Dexcom, Inc., Abbott, Novo Nordisk A/S, Ypsomed, GlySens Incorporated, and F. Hoffmann-La Roche Ltd., among others. Abbott holds the leading position in the global market for blood glucose monitoring devices with broad product portfolio for patients with diabetes.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it